Long Beach Water Department and ETA Agency Win Gold for MissionH2OLB Campaign • Long Beach Post

weatherlyLast week, Long Beach’s own water department received two gold “Excellence in Communication” awards from the California Association of Public Information Officials (CAPIO) for its “MissionH2OLB” conservation campaign, the department announced Friday.

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The awards were presented to the Long Beach Water Department (LBWD) and its collaborator, ETA Agency, last Wednesday in Olympic Valley, northwest of Lake Tahoe. It was another big night for both organizations, after winning two American Advertising Awards (ADDYs) earlier this month.


“We are thrilled to receive the highest of honors from CAPIO,” said Kaylee Weatherly, assistant to the general manager of LBWD in a statement. “Conservation needs to be our new normal, and this campaign strives to educate our community that water saving can be simple and incorporated into our daily lives.”

Perhaps you’ve seen a billboard or bus ad around town telling you to turn off the water while you brush your teeth. Or maybe you heard local musicians Avi Buffalo, Bearcoon and Litronix in local movie theaters and online, asking you to take a one-song shower. You may have even seen work by Long Beach artist Jeff McMillan encouraging you to conserve our precious resources.

All were elements of MissionH2OLB, the citywide campaign to push the city toward its goal of conserving a cumulative 16 percent in water over the course of nine months.


Long Beach eventually fell short of the water goal, but the LBWD’s campaign was not short on local fans and local celebrity cameos, featuring the likes of Mayor Robert Garcia, local musicians Avi Buffalo, LITRONIX and Bearcoon, and Long Beach-based artist Jeff McMillan.


For information about the Long Beach Water Department, click here. For more information about ETA Agency, click hereTo find out how you can help Long Beach meet its water conservation goals by joining MissionH2OLB, click here.

Disclaimer: ETA Agency is the Long Beach Post’s parent company.

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