{"id":88008,"date":"2026-01-08T11:31:17","date_gmt":"2026-01-08T19:31:17","guid":{"rendered":"https:\/\/lbpost.com\/esd\/?post_type=newspack_nl_cpt&#038;p=88008"},"modified":"2026-02-05T09:39:55","modified_gmt":"2026-02-05T17:39:55","slug":"reviving-an-icon-and-relaunching-a-beloved-bakery","status":"publish","type":"newspack_nl_cpt","link":"https:\/\/lbpost.com\/esd\/newsletter\/reviving-an-icon-and-relaunching-a-beloved-bakery","title":{"rendered":"Reviving an icon and relaunching a beloved bakery"},"content":{"rendered":"\n\n\n\n\n<div style=\"height:10px\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n\n\n\n\n\n\n\n\n\n<div style=\"height:10px\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>One of Long Beach&#8217;s iconic landmarks will soon have a new home.<\/p>\n\n\n\n<p>Since 2018, the World Famous VIP Records sign has sat in storage after the record store \u2014 an iconic hip-hop destination \u2014 was forced to move around the corner.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"449\" height=\"252\" src=\"https:\/\/img.lbpost.com\/wp-content\/uploads\/sites\/3\/2026\/01\/08105210\/screenshot-2026-01-08-at-105136-am-414077-qlrl5cdp-319104-ajHpYE3E.png\" alt=\"\" class=\"wp-image-88013\" srcset=\"https:\/\/img.lbpost.com\/wp-content\/uploads\/sites\/3\/2026\/01\/08105210\/screenshot-2026-01-08-at-105136-am-414077-qlrl5cdp-319104-ajHpYE3E.png 449w, https:\/\/img.lbpost.com\/wp-content\/uploads\/sites\/3\/2026\/01\/08105210\/screenshot-2026-01-08-at-105136-am-414077-qlrl5cdp-319104-ajHpYE3E-300x168.png 300w, https:\/\/img.lbpost.com\/wp-content\/uploads\/sites\/3\/2026\/01\/08105210\/screenshot-2026-01-08-at-105136-am-414077-qlrl5cdp-319104-ajHpYE3E-192x108.png 192w, https:\/\/img.lbpost.com\/wp-content\/uploads\/sites\/3\/2026\/01\/08105210\/screenshot-2026-01-08-at-105136-am-414077-qlrl5cdp-319104-ajHpYE3E-400x224.png 400w\" sizes=\"auto, (max-width: 449px) 100vw, 449px\" \/><\/figure>\n\n\n\n<p>(This Google Maps image is from Aug. 2017 near the corner of Pacific Coast Highway and Martin Luther King Jr. Avenue)<\/p>\n\n\n\n<p>On Tuesday, the <a href=\"https:\/\/lbpost.com\/news\/world-famous-vip-records-sign-location-city-park-named\/\">Long Beach City Council approved funds<\/a> to repair the sign and reinstall it at a soon-to-come &#8220;VIP Records Park&#8221; at a vacant, city-owned lot across the street from the store&#8217;s original location.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"270\" src=\"http:\/\/lbpost.com\/esd\/wp-content\/uploads\/sites\/3\/2026\/01\/snoop-gif-unnamed-043224-po1rhbqx-771254-hN7zRvIe.gif\" alt=\"\" class=\"wp-image-87980\" \/><\/figure>\n\n\n\n<p>The shop helped launch the careers of Snoop Dogg, the late Nate Dogg and Warren G in the late &#8217;80s and &#8217;90s.<\/p>\n\n\n\n<p>Snoop paid homage to the shop&#8217;s sign in his &#8220;Who Am I? (What&#8217;s My Name)&#8221; <a href=\"https:\/\/www.youtube.com\/watch?v=2soGJXQAQec\">music video<\/a> while dancing on the store&#8217;s roof.<\/p>\n\n\n\n<p>Next Thursday, VIP Records will celebrate its 47th birthday. Read more about its legacy in our story on the shop&#8217;s owner, Kelvin Anderson, <a href=\"https:\/\/lbpost.com\/news\/hi-lo\/music\/vip-records-snoop-dogg-museum\/\">here<\/a>.<\/p>\n\n\n\n<div style=\"height:10px\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-huge-font-size\"><strong>EAT.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image\"><a href=\"https:\/\/lbpost.com\/esd\/eat-see-do-2\/eat\/hey-brother-bakery-storefront-garage-best-bakery-long-beach\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"211\" src=\"https:\/\/img.lbpost.com\/wp-content\/uploads\/sites\/3\/2025\/12\/19134502\/12-19-25-brobakers-0-739343-umvnuqym-036131-K8dzCUhX-300x211.jpg\" alt=\"\" class=\"wp-image-87917\" srcset=\"https:\/\/img.lbpost.com\/wp-content\/uploads\/sites\/3\/2025\/12\/19134502\/12-19-25-brobakers-0-739343-umvnuqym-036131-K8dzCUhX-300x211.jpg 300w, https:\/\/img.lbpost.com\/wp-content\/uploads\/sites\/3\/2025\/12\/19134502\/12-19-25-brobakers-0-739343-umvnuqym-036131-K8dzCUhX-1024x720.jpg 1024w, https:\/\/img.lbpost.com\/wp-content\/uploads\/sites\/3\/2025\/12\/19134502\/12-19-25-brobakers-0-739343-umvnuqym-036131-K8dzCUhX-768x540.jpg 768w, https:\/\/img.lbpost.com\/wp-content\/uploads\/sites\/3\/2025\/12\/19134502\/12-19-25-brobakers-0-739343-umvnuqym-036131-K8dzCUhX-154x108.jpg 154w, https:\/\/img.lbpost.com\/wp-content\/uploads\/sites\/3\/2025\/12\/19134502\/12-19-25-brobakers-0-739343-umvnuqym-036131-K8dzCUhX-400x281.jpg 400w, https:\/\/img.lbpost.com\/wp-content\/uploads\/sites\/3\/2025\/12\/19134502\/12-19-25-brobakers-0-739343-umvnuqym-036131-K8dzCUhX.jpg 1200w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/lbpost.com\/esd\/eat-see-do-2\/eat\/hey-brother-bakery-storefront-garage-best-bakery-long-beach\">One of the city\u2019s best bakeries has outgrown the garage where it began; Hey Brother Baker finally has a storefront<\/a><\/h3>\n\n\n\n<p><a href=\"https:\/\/lbpost.com\/esd\/eat-see-do-2\/eat\/hey-brother-bakery-storefront-garage-best-bakery-long-beach\">Continue reading\u2026<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image\"><a href=\"https:\/\/lbpost.com\/esd\/eat-see-do-2\/eat\/serving-snapper-jerk-chicken-oxtail-panama-international-restaurant-is-open-downtown\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"213\" src=\"https:\/\/img.lbpost.com\/wp-content\/uploads\/sites\/3\/2025\/12\/23134345\/12-22-25-panama-6-043201-pahuonuq-430893-PiCXQg44-300x213.jpg\" alt=\"\" class=\"wp-image-87941\" srcset=\"https:\/\/img.lbpost.com\/wp-content\/uploads\/sites\/3\/2025\/12\/23134345\/12-22-25-panama-6-043201-pahuonuq-430893-PiCXQg44-300x213.jpg 300w, https:\/\/img.lbpost.com\/wp-content\/uploads\/sites\/3\/2025\/12\/23134345\/12-22-25-panama-6-043201-pahuonuq-430893-PiCXQg44-1024x725.jpg 1024w, https:\/\/img.lbpost.com\/wp-content\/uploads\/sites\/3\/2025\/12\/23134345\/12-22-25-panama-6-043201-pahuonuq-430893-PiCXQg44-768x544.jpg 768w, https:\/\/img.lbpost.com\/wp-content\/uploads\/sites\/3\/2025\/12\/23134345\/12-22-25-panama-6-043201-pahuonuq-430893-PiCXQg44-152x108.jpg 152w, https:\/\/img.lbpost.com\/wp-content\/uploads\/sites\/3\/2025\/12\/23134345\/12-22-25-panama-6-043201-pahuonuq-430893-PiCXQg44-400x283.jpg 400w, https:\/\/img.lbpost.com\/wp-content\/uploads\/sites\/3\/2025\/12\/23134345\/12-22-25-panama-6-043201-pahuonuq-430893-PiCXQg44.jpg 1200w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/lbpost.com\/esd\/eat-see-do-2\/eat\/serving-snapper-jerk-chicken-oxtail-panama-international-restaurant-is-open-downtown\">Serving snapper, jerk chicken, oxtail, Panama International Restaurant is open downtown&nbsp;<\/a><\/h3>\n\n\n\n<p><a href=\"https:\/\/lbpost.com\/esd\/eat-see-do-2\/eat\/serving-snapper-jerk-chicken-oxtail-panama-international-restaurant-is-open-downtown\">Continue reading\u2026<\/a><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<p class=\"has-huge-font-size\"><strong>SEE<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>This fine selection of sourdough is just one of many daily offerings at Hey Brother Baker&#8217;s new storefront on East Anaheim Street.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.instagram.com\/p\/DS5KsawjbzD\/?hl=en\">Watch here<\/a> for more.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.instagram.com\/p\/DS5KsawjbzD\/?hl=en\"><img loading=\"lazy\" decoding=\"async\" width=\"476\" height=\"800\" src=\"https:\/\/lbpost.com\/esd\/wp-content\/uploads\/sites\/3\/2026\/01\/brotherbaker-946548-fvi4id9i-826831-BjhObtyZ.gif\" alt=\"\" class=\"wp-image-88010\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<p class=\"has-huge-font-size\"><strong>DO.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image\"><a href=\"https:\/\/lbpost.com\/esd\/eat-see-do-2\/do\/things-to-do-in-long-beach-this-weekend-including-the-anime-convention-and-a-walk-against-human-trafficking\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"148\" src=\"https:\/\/img.lbpost.com\/wp-content\/uploads\/sites\/3\/2025\/01\/08145100\/0107animeexpo-2-013977-kytzq58m-039476-1DSL9vzr-300x148.jpg\" alt=\"\" class=\"wp-image-84657\" srcset=\"https:\/\/img.lbpost.com\/wp-content\/uploads\/sites\/3\/2025\/01\/08145100\/0107animeexpo-2-013977-kytzq58m-039476-1DSL9vzr-300x148.jpg 300w, https:\/\/img.lbpost.com\/wp-content\/uploads\/sites\/3\/2025\/01\/08145100\/0107animeexpo-2-013977-kytzq58m-039476-1DSL9vzr-1024x506.jpg 1024w, https:\/\/img.lbpost.com\/wp-content\/uploads\/sites\/3\/2025\/01\/08145100\/0107animeexpo-2-013977-kytzq58m-039476-1DSL9vzr-768x379.jpg 768w, https:\/\/img.lbpost.com\/wp-content\/uploads\/sites\/3\/2025\/01\/08145100\/0107animeexpo-2-013977-kytzq58m-039476-1DSL9vzr-192x95.jpg 192w, https:\/\/img.lbpost.com\/wp-content\/uploads\/sites\/3\/2025\/01\/08145100\/0107animeexpo-2-013977-kytzq58m-039476-1DSL9vzr-1536x759.jpg 1536w, https:\/\/img.lbpost.com\/wp-content\/uploads\/sites\/3\/2025\/01\/08145100\/0107animeexpo-2-013977-kytzq58m-039476-1DSL9vzr-1200x593.jpg 1200w, https:\/\/img.lbpost.com\/wp-content\/uploads\/sites\/3\/2025\/01\/08145100\/0107animeexpo-2-013977-kytzq58m-039476-1DSL9vzr-1568x774.jpg 1568w, https:\/\/img.lbpost.com\/wp-content\/uploads\/sites\/3\/2025\/01\/08145100\/0107animeexpo-2-013977-kytzq58m-039476-1DSL9vzr-400x198.jpg 400w, https:\/\/img.lbpost.com\/wp-content\/uploads\/sites\/3\/2025\/01\/08145100\/0107animeexpo-2-013977-kytzq58m-039476-1DSL9vzr.jpg 1800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/lbpost.com\/esd\/eat-see-do-2\/do\/things-to-do-in-long-beach-this-weekend-including-the-anime-convention-and-a-walk-against-human-trafficking\">Things to do in Long Beach this weekend \u2014 including the anime convention and a walk against human trafficking<\/a><\/h3>\n\n\n\n<p><a href=\"https:\/\/lbpost.com\/esd\/eat-see-do-2\/do\/things-to-do-in-long-beach-this-weekend-including-the-anime-convention-and-a-walk-against-human-trafficking\">Continue reading\u2026<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image\"><a href=\"https:\/\/lbpost.com\/esd\/eat-see-do-2\/do\/theater-news-murder-is-on-the-menu-at-a-theater-near-you-this-month-along-with-some-imaginative-experimentation\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"199\" src=\"https:\/\/img.lbpost.com\/wp-content\/uploads\/sites\/3\/2026\/01\/01130306\/preview-image-1-385682-nppbfbfe-157466-HkceQczQ-300x199.png\" alt=\"\" class=\"wp-image-87976\" srcset=\"https:\/\/img.lbpost.com\/wp-content\/uploads\/sites\/3\/2026\/01\/01130306\/preview-image-1-385682-nppbfbfe-157466-HkceQczQ-300x199.png 300w, https:\/\/img.lbpost.com\/wp-content\/uploads\/sites\/3\/2026\/01\/01130306\/preview-image-1-385682-nppbfbfe-157466-HkceQczQ-1024x679.png 1024w, https:\/\/img.lbpost.com\/wp-content\/uploads\/sites\/3\/2026\/01\/01130306\/preview-image-1-385682-nppbfbfe-157466-HkceQczQ-768x509.png 768w, https:\/\/img.lbpost.com\/wp-content\/uploads\/sites\/3\/2026\/01\/01130306\/preview-image-1-385682-nppbfbfe-157466-HkceQczQ-163x108.png 163w, https:\/\/img.lbpost.com\/wp-content\/uploads\/sites\/3\/2026\/01\/01130306\/preview-image-1-385682-nppbfbfe-157466-HkceQczQ-1536x1019.png 1536w, https:\/\/img.lbpost.com\/wp-content\/uploads\/sites\/3\/2026\/01\/01130306\/preview-image-1-385682-nppbfbfe-157466-HkceQczQ-1200x796.png 1200w, https:\/\/img.lbpost.com\/wp-content\/uploads\/sites\/3\/2026\/01\/01130306\/preview-image-1-385682-nppbfbfe-157466-HkceQczQ-1568x1040.png 1568w, https:\/\/img.lbpost.com\/wp-content\/uploads\/sites\/3\/2026\/01\/01130306\/preview-image-1-385682-nppbfbfe-157466-HkceQczQ-400x265.png 400w, https:\/\/img.lbpost.com\/wp-content\/uploads\/sites\/3\/2026\/01\/01130306\/preview-image-1-385682-nppbfbfe-157466-HkceQczQ.png 1990w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/lbpost.com\/esd\/eat-see-do-2\/do\/theater-news-murder-is-on-the-menu-at-a-theater-near-you-this-month-along-with-some-imaginative-experimentation\">Theater News: Murder is on the menu at a theater near you this month, along with some imaginative experimentation<\/a><\/h3>\n\n\n\n<p><a href=\"https:\/\/lbpost.com\/esd\/eat-see-do-2\/do\/theater-news-murder-is-on-the-menu-at-a-theater-near-you-this-month-along-with-some-imaginative-experimentation\">Continue reading\u2026<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n\n\n\n","protected":false},"excerpt":{"rendered":"<p>Eat. See. Do. Your weekly guide to restaurants, bars, art, culture, music and events in Long Beach. FOOD MUSIC ART INSTAGRAM YOUTUBE One of Long Beach&#8217;s iconic landmarks will soon [&hellip;]<\/p>\n","protected":false},"author":23521,"featured_media":0,"template":"","meta":{"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","inline_featured_image":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":"","_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"_":"","_author_alias":"","cap-aim":"","cap-description":"","cap-display_name":"","cap-first_name":"","cap-jabber":"","cap-last_name":"","cap-linked_account":"","cap-newspack_employer":"","cap-newspack_job_title":"","cap-newspack_phone_number":"","cap-newspack_role":"","cap-user_email":"","cap-user_login":"","cap-website":"","cap-yahooim":"","newspack_article_summary":"","newspack_email_type":"","newspack_featured_image_position":"","newspack_hide_page_title":"","newspack_hide_updated_date":"","newspack_post_subtitle":"","newspack_show_share_buttons":"","newspack_sponsor_byline_prefix":"","newspack_sponsor_disclaimer_override":"","newspack_sponsor_flag_override":"","newspack_sponsor_only_direct":"","newspack_sponsor_url":"","disable_auto_ads":false,"footnotes":""},"categories":[32200],"tags":[],"newspack_nl_advertiser":[],"coauthors":[32323],"class_list":["post-88008","newspack_nl_cpt","type-newspack_nl_cpt","status-publish","hentry","category-eat-see-do","entry"],"_links":{"self":[{"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/newspack_nl_cpt\/88008","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/newspack_nl_cpt"}],"about":[{"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/types\/newspack_nl_cpt"}],"author":[{"embeddable":true,"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/users\/23521"}],"version-history":[{"count":7,"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/newspack_nl_cpt\/88008\/revisions"}],"predecessor-version":[{"id":88161,"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/newspack_nl_cpt\/88008\/revisions\/88161"}],"wp:attachment":[{"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/media?parent=88008"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/categories?post=88008"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/tags?post=88008"},{"taxonomy":"newspack_nl_advertiser","embeddable":true,"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/newspack_nl_advertiser?post=88008"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/coauthors?post=88008"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}