{"id":12325,"date":"2020-01-28T15:19:48","date_gmt":"2020-01-28T23:19:48","guid":{"rendered":"https:\/\/lbpost.com\/hi-lo\/?p=30000006643"},"modified":"2020-01-28T15:19:48","modified_gmt":"2020-01-28T23:19:48","slug":"follow-the-paw-prints-to-find-this-year-of-the-rat-installation-in-downtown-long-beach","status":"publish","type":"post","link":"https:\/\/lbpost.com\/esd\/hi-lo\/follow-the-paw-prints-to-find-this-year-of-the-rat-installation-in-downtown-long-beach","title":{"rendered":"Follow the paw prints to find this Year of the Rat installation in Downtown Long Beach"},"content":{"rendered":"<figure id=\"attachment_10000012800\" aria-describedby=\"caption-attachment-10000012800\" style=\"width: 1800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10000012800\" src=\"https:\/\/lbpost.com\/hi-lo\/wp-content\/uploads\/2020\/01\/DSCF0310.jpg\" alt=\"\" width=\"1800\" height=\"1200\" \/><figcaption id=\"caption-attachment-10000012800\" class=\"wp-caption-text\">Photo by Brandon Shigeta. Courtesy Intertrend.<\/figcaption><\/figure>\n<p>Downtown Long Beach communications agency, Intertrend has gone and done it again, creating an installation for the Lunar New Year that encourages street-level interaction and acknowledgment of a tradition celebrated across Asia.<\/p>\n<p>At dusk, follow the blue paw prints stamped on Broadway in front of the agency\u2019s building, a structure of historical significance\u2014<a href=\"https:\/\/lbpost.com\/news\/building-with-colorful-history-gets-bright-future-2\/\">in 1905 it was the headquarters for a local cult<\/a>\u2014and just around the corner, you\u2019ll find a neon mouse enjoying a large block of cheese overhead.<\/p>\n<p>Participants can say \u201ccheese,\u201d take a photo and hashtag any social media posts with #SayCheese2020.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">.<a href=\"https:\/\/twitter.com\/interTrend?ref_src=twsrc%5Etfw\">@interTrend<\/a>\u2019s Lunar New Year installations really pull you out of that just-have-to-get-from-point-A-to-point-B attitude. Happy to slow down for a moment to acknowledge the Year of the Rat. <a href=\"https:\/\/twitter.com\/hashtag\/SayCheese2020?src=hash&amp;ref_src=twsrc%5Etfw\">#SayCheese2020<\/a> <a href=\"https:\/\/t.co\/YqttMuhzP9\">pic.twitter.com\/YqttMuhzP9<\/a><\/p>\n<p>&mdash; Asia Morris (@hugelandmass) <a href=\"https:\/\/twitter.com\/hugelandmass\/status\/1221976499957321728?ref_src=twsrc%5Etfw\">January 28, 2020<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>\u201cEach year, we challenge ourselves on how we can make people walking by our building slow down and celebrate with us during this time of the year,\u201d said President Julia Huang. \u201cMuch like the ubiquitous phrase \u2018Say Cheese,\u2019 we hope this installation brings smiles to people\u2019s faces.\u201d<\/p>\n<p>This is the fifth year the agency has used their Downtown location to their advantage, fabricating a reason for passersby to stop and play. While last year\u2019s giant slot machine was vandalized more than once (can Long Beach have nice things?) that didn\u2019t stop Huang\u2019s team from simply modifying the design so it could still be used to celebrate the Year of the Pig.<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"TSrvNMqXKt\"><p><a href=\"https:\/\/lbpost.com\/hi-lo\/art\/giant-interactive-slot-machine-in-downtown-celebrates-the-year-of-the-pig\">UPDATE: Year of the Pig slot machine installation damaged twice in two days<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;UPDATE: Year of the Pig slot machine installation damaged twice in two days&#8221; &#8212; the Hi-lo\" src=\"https:\/\/lbpost.com\/hi-lo\/art\/giant-interactive-slot-machine-in-downtown-celebrates-the-year-of-the-pig\/embed\/#?secret=Houz72BK75#?secret=TSrvNMqXKt\" data-secret=\"TSrvNMqXKt\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>The Lunar New Year marks the beginning of the year on the traditional Chinese calendar, but the Chinese aren\u2019t the only ones who observe the 15-day holiday. Saturday, Jan. 25 was the first day of the Year of the Rat, the first of the Chinese zodiac\u2019s 12-year animal cycle with this year\u2019s creature signifying reliability, stability and fortune.<\/p>\n<p><i>The installation will be on from 5:15 p.m. to midnight daily for the next two months at Intertrend Communications (the Psychic Temple building); 228 E. Broadway.\u00a0<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cMuch like the ubiquitous phrase \u2018Say Cheese,\u2019 we hope this installation brings smiles to people\u2019s faces.&#8221;<\/p>\n","protected":false},"author":136,"featured_media":70818,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","inline_featured_image":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":"","_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"_":"","_author_alias":"","cap-aim":"","cap-description":"","cap-display_name":"","cap-first_name":"","cap-jabber":"","cap-last_name":"","cap-linked_account":"","cap-newspack_employer":"","cap-newspack_job_title":"","cap-newspack_phone_number":"","cap-newspack_role":"","cap-user_email":"","cap-user_login":"","cap-website":"","cap-yahooim":"","newspack_article_summary":"","newspack_email_html":"","newspack_email_type":"","newspack_featured_image_position":"","newspack_hide_page_title":"","newspack_hide_updated_date":false,"newspack_post_subtitle":"","newspack_show_share_buttons":"","newspack_sponsor_byline_prefix":"","newspack_sponsor_disclaimer_override":"","newspack_sponsor_flag_override":"","newspack_sponsor_only_direct":"","newspack_sponsor_url":"","newspack_article_summary_title":"Overview:","newspack_show_updated_date":false,"footnotes":""},"categories":[6],"tags":[171],"newspack_spnsrs_tax":[],"coauthors":[2744],"class_list":["post-12325","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hi-lo","tag-chinese-new-year","entry"],"_links":{"self":[{"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/posts\/12325","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/users\/136"}],"replies":[{"embeddable":true,"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/comments?post=12325"}],"version-history":[{"count":0,"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/posts\/12325\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/media\/70818"}],"wp:attachment":[{"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/media?parent=12325"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/categories?post=12325"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/tags?post=12325"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=12325"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/coauthors?post=12325"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}