{"id":1322,"date":"2017-07-17T21:06:06","date_gmt":"2017-07-17T21:06:06","guid":{"rendered":"http:\/\/lbpost.com\/articles\/life\/music\/in-pictures-inaugural-agenda-festival-brings-rap-stars-hundreds-of-street-culture-shops-to-long-beach\/"},"modified":"2017-07-17T21:06:06","modified_gmt":"2017-07-17T21:06:06","slug":"in-pictures-inaugural-agenda-festival-brings-rap-stars-hundreds-of-street-culture-shops-to-long-beach","status":"publish","type":"post","link":"https:\/\/lbpost.com\/esd\/hi-lo\/music\/in-pictures-inaugural-agenda-festival-brings-rap-stars-hundreds-of-street-culture-shops-to-long-beach","title":{"rendered":"IN PICTURES: Inaugural Agenda Festival Brings Rap Stars, Hundreds of Street Culture Shops to Long Beach"},"content":{"rendered":"\n<p><img loading=\"lazy\" decoding=\"async\" class=\" size-full wp-image-55083\" style=\"vertical-align: top;\" src=\"https:\/\/lbpost.com\/wp-content\/uploads\/2017\/07\/agenda10.jpg\" alt=\"agenda10\" width=\"620\" height=\"413\" \/><\/p>\n<p><em>Photos by Jose Romero III.<\/em><\/p>\n<p>\u00a0After 14 years of being strictly an industry-insider event, Agenda Long Beach opened its doors to the public on Saturday, hosting an inaugural music festival featuring a mall of over 500 pop-up shops.<\/p>\n<p>Held at the Long Beach Convention and Entertainment Center, the highly anticipated event, described by a social media invite as a \u201ccurated mall of pop-up shops dropped into a music festival\u201d, highlighted local skate, surf and street culture through shopping, food and artistic communities.<\/p>\n<p>Over 15,000 people donned their best music festival gear to the event as American rappers Tyler, the Creator, Ludacris, Cam\u2019ron, Taco and Lil Dicky took the mainstage as <a href=\"https:\/\/lbpost.com\/life\/arts-culture\/tyler-the-creator-ludacris-lil-dicky-to-headline-inaugural-agenda-festival-in-long-beach\/\">the headline performers of the festival<\/a>.\u00a0Famed rapper, producer and director ASAP Rocky shocked fans by making a surprise appearance on the mainstage for the headline performance.<\/p>\n<p>Along with the music, attendees enjoyed the sunny day by wandering the grounds and exploring all of the festival\u2019s amenities. Besides the music and shops, the event also featured a skate contest hosted by The Berrics and Transworld SKATEboarding and a variety of brand activation installations by Levi\u2019s, Hurley, Champion, Converse, New Balance, Patagonia, Mitchell &amp; Ness, Adidas Skateboarding, Nixon, Herschel Supply Co., Stance, Poler, Rip N Dip, Staple and RVCA.<\/p>\n<p>{gallery}stephanie\/agenda17{\/gallery}<\/p>\n","protected":false},"excerpt":{"rendered":"<p>After 14 years of being strictly an industry-insider event, Agenda Long Beach opened its doors to the public on Saturday, hosting an inaugural music festival featuring a mall of over 500 pop-up shops.<\/p>\n","protected":false},"author":155,"featured_media":66758,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","inline_featured_image":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":"","_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"_":"","_author_alias":"","cap-aim":"","cap-description":"","cap-display_name":"","cap-first_name":"","cap-jabber":"","cap-last_name":"","cap-linked_account":"","cap-newspack_employer":"","cap-newspack_job_title":"","cap-newspack_phone_number":"","cap-newspack_role":"","cap-user_email":"","cap-user_login":"","cap-website":"","cap-yahooim":"","newspack_article_summary":"","newspack_email_html":"","newspack_email_type":"","newspack_featured_image_position":"","newspack_hide_page_title":"","newspack_hide_updated_date":false,"newspack_post_subtitle":"","newspack_show_share_buttons":"","newspack_sponsor_byline_prefix":"","newspack_sponsor_disclaimer_override":"","newspack_sponsor_flag_override":"","newspack_sponsor_only_direct":"","newspack_sponsor_url":"","newspack_article_summary_title":"Overview:","newspack_show_updated_date":false,"footnotes":""},"categories":[20],"tags":[392],"newspack_spnsrs_tax":[],"coauthors":[],"class_list":["post-1322","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music","tag-agenda-festival","entry"],"_links":{"self":[{"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/posts\/1322","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/users\/155"}],"replies":[{"embeddable":true,"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/comments?post=1322"}],"version-history":[{"count":0,"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/posts\/1322\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/media\/66758"}],"wp:attachment":[{"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/media?parent=1322"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/categories?post=1322"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/tags?post=1322"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=1322"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/coauthors?post=1322"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}