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Photos courtesy of InterTrend by Brandon Shigeta.<\/em><\/p>\n Downtown pedestrians walking by the Psychic Temple building on Broadway may have noticed that its ground-level windows are no longer draped in red.<\/p>\n Given the chance to step behind the curtains, multiple panels supporting LED light-rendered, traditional Chinese mountains, fill the entirety of the space and make up the backdrop to a proud, brightly lit rooster suspended in the front window.<\/p>\n The installation\u2019s design was hand-sketched by Qing Nian Tang, assisted by Art Directors Jeffery Ma and JunBae Park, whose challenge was to create the Psychic Temple Rooster within the first floor space of the advertising agency\u2019s inspired office building for the Chinese New Year.<\/p>\n The multi-week celebration of the Lunar New Year begins this Saturday, and marks the Year of the Rooster on the Chinese zodiac calendar.<\/p>\n The motion-sensing interactive installation, made of handcrafted glass marble fillings and LED light strips, is designed to change colors when triggered by people walking by. The lights of the rooster and the more than 10 pieces of Chinese landscape panels, are programmed to respond to movement.<\/p>\n \u201cThe rooster wakes up the day and is considered to be in charge of the light,\u201d Shenzhan Liao, director of the school of Chinese studies at the China Institute, told the New York Times<\/em><\/a>.<\/p>\n Of the 12 Chinese zodiac signs, the rooster is the 10th year of the zodiac and symbolizes hard work and diligence, and is always the first one awake. Liao said roosters have been viewed for thousands of years \u201cas in charge of time,\u201d according to the Times<\/em> article.<\/p>\n \u201c[Since] this year is the year of the rooster, we wanted to make [the installation] bright,\u201d Tang told the Post<\/em>.<\/p>\n Tang, InterTrend\u2019s in-house senior artist who is well known for his calligraphy and Chinese landscape painting in both the US and Beijing, described the installation as a cross between mosaic and cut paper; the myriad LED lights and gems are placed together closely like the tiles of a large mosaic.<\/p>\n \u201cFrom the beginning we had so many ideas come out, but we tried to keep it traditional,\u201d said Ma, who studied art education at Zhongyang Industrial Art College in Beijing and emigrated to the US in 1991.<\/p>\n You might know Ma as the artist who\u2019s silk-screen print depicting a portrait of Chinese communist leader Mao Zedong alongside George Washington, was removed from an Alhambra City Hall art exhibit in 2007<\/a>, after a Los Angeles resident submitted a complaint.<\/p>\n \u201cWe used the different kinds of motions, used LED, made a different look, but the shape is a very traditional Chinese icon; the mountain view is a tradition of Chinese water color,\u201d he continued.<\/p>\n This is not the first time<\/a> InterTrend has creatively used the ground floor of the historic Psychic Temple<\/a> as a way to engage with the public on a cultural level. What used to be the headquarters for a local cult and eventually a flophouse with a dilapidated interior and exterior, is now a multi-use space for the agency<\/a>.<\/p>\n RELATED<\/small> <\/p>\n![\"LNY](\"https:\/\/lbpost.com\/wp-content\/uploads\/2017\/01\/LNY_2017-1.jpg\")
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\n\n\u00a0<\/div>\nInterTrend Celebrates the Year of the Monkey with Interactive Art Installation on Broadway<\/a><\/h2>\n<\/p><\/div>\n