{"id":172,"date":"2019-03-14T13:29:23","date_gmt":"2019-03-14T20:29:23","guid":{"rendered":"https:\/\/lbpost.com\/?p=999942000"},"modified":"2020-02-24T12:11:57","modified_gmt":"2020-02-24T20:11:57","slug":"addison-long-beach-taco-co-review","status":"publish","type":"post","link":"https:\/\/lbpost.com\/esd\/hi-lo\/food\/addison-long-beach-taco-co-review","title":{"rendered":"In the Golden Era of the Taco, the Long Beach Taco Co. offers a middling mixed bag"},"content":{"rendered":"<p>The taco is sacred in Southern California, as is all Mexican food, but particularly the taco. In that single folded up wonder hides myriad complexities: the dark history of both U.S. and Spanish colonialism; the beauty and resilience of immigrants; a worthy representation of Mexican cuisine in a single dish&#8230;<\/p>\n<p>Long Beach\u2014its name, the idea of it, its people\u2014is also sacred.<\/p>\n<p>So the boldness of a place that chooses to name itself the Long Beach Taco Company cannot be overlooked since the name is a statement: We&#8217;re here, we&#8217;re Long Beach, and we&#8217;re Long Beach&#8217;s tacos. That&#8217;s a declaration, implying it would seem, that their tacos, in the least, are attempting to reach for <a href=\"https:\/\/lbpost.com\/life\/food\/amorcito-thomas-ortega-taco-shop\/\">the glory of Amorcito<\/a>\u00a0or <a href=\"https:\/\/lbpost.com\/life\/food\/five-places-that-you-ve-most-likely-never-been-to-to-score-tacos-mega-deliciosos\/\">maybe even El Taco Loco #3<\/a>.<\/p>\n<p>The Company hits right in the middle. They are attempting to appeal to a certain crowd\u2014the spray-painted mural, the constant flow of Maluma and Sean Paul music videos across three television sets\u2014but that crowd remains unclear when it comes to the tacos as the Company never reaches the heights it hopes to or\u2014thankfully\u2014the lows it had during its initial weeks of being open.<\/p>\n<p>That low I mention could be the growing pains of a restaurant in its first month. But there are clear hints of other things happening. The constant fluctuation in prices came week-by-week to the point of being questionable: one week, tacos jumped from $3 to $4; another week, <em>bu\u00f1uelos<\/em><em>,\u00a0<\/em>a Latin American fritter-type dessert, skyrocketed from $7 to $11 and then completely disappeared off the menu to be replaced by $12 bread pudding. Then there was the constant fluctuation of the menu itself: one week, a disappointing\u00a0<em>conchinita pibil\u00a0<\/em>sat amongst\u00a0<em>alambre\u00a0<\/em>and\u00a0<em>chicharr\u00f3n <\/em>tacos\u00a0only to find a far more common (albeit significantly better) list the following week, with the usual suspects of carnitas, al pastor, and asada.<\/p>\n<p>I know they can do better or, at least, they want to be\u2014or believe they are at a certain level which they are not.<\/p>\n<figure id=\"attachment_999942094\" aria-describedby=\"caption-attachment-999942094\" style=\"width: 600px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/lbpost.com\/wp-content\/uploads\/2019\/03\/LB-Taco-Co-3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-999942094\" src=\"https:\/\/lbpost.com\/wp-content\/uploads\/2019\/03\/LB-Taco-Co-3-970x728.jpg\" alt=\"\" width=\"600\" height=\"450\" \/><\/a><figcaption id=\"caption-attachment-999942094\" class=\"wp-caption-text\">A trio of tacos from the second menu of the Long Beach Taco Company. Photo by Brian Addison.<\/figcaption><\/figure>\n<p>The taco, first and foremost, has its base in the tortilla. Chef Thomas Ortega knows this; his tortilla lady, Maria Barraza from Sinaloa, has been with him since day one. Even Chef Jason Witzl of Ellie&#8217;s, when hosting a taco pop-up honoring his mother&#8217;s Mexican heritage, knows this; he hired someone special he has known for years just for that one popup night. And Los Compadres has been dishing out handmade tortillas since day one, a seemingly never-gets-cold <em>comal<\/em> so hot it that never seems to affect the hands of the woman constantly balling-flattening-cooking the <em>masa<\/em> with masterful fluidity.<\/p>\n<p>Though Company boasts of house-made tortillas, it is squint-inducing when your tacos often arrive in a cold, pseudo-raw tortilla. The latest iteration, with the most recent menu, is the most impressive: yellower than its sad, older white siblings and actually warm; a massive step up. But the reality is this: While I know we are entering the Dawn of Pricey Tacos\u2014some of which are noteworthy\u00a0\u00e0 la Tacos Mar\u00eda, some which are not\u00a0\u00e0 la Trejos Tacos\u2014one should expect astounding tacos at $4 a piece. Being bougie is one thing; being bougie and boring is quite another. (The <a href=\"https:\/\/lbpost.com\/life\/food\/amorcito-thomas-ortega-taco-shop\/\">best tacos in Long Beach, the ones at Amorcito<\/a>, are $2.95, for a comparison.)<\/p>\n<p>The initial fillings of the first two menus were, for lack of a more palatable description, goopy, as if trays of pre-made concoctions were thrown into the steam bath and allowed to sit there all day. They weren&#8217;t inedible\u2014some even offered decent flavor\u2014but seemed to become shredded meat, whether it was intended to or not.<\/p>\n<p><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif; font-size: 1rem;\">It was an essential move to pare down the offerings and focus on offering a better version of a few rather than distasteful versions of many. But honing is still required.\u00a0<\/span><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif; font-size: 1rem;\">Their carne asada lacks salt and crisp. Their <em>birria<\/em>\u2014traditionally made with goat, the Company goes for beef\u2014is a bit too dry. Their\u00a0<\/span><em style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif; font-size: 1rem;\">rajas con crema\u00a0<\/em><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif; font-size: 1rem;\">is nothing but\u00a0<\/span><a style=\"background-color: #ffffff; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif; font-size: 1rem;\" href=\"https:\/\/lbpost.com\/wp-content\/uploads\/2019\/03\/LB-Taco-Co.png\">depressing lops of the mighty poblano<\/a><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif; font-size: 1rem;\">\u00a0that needs work on presentation and flavor. And while their vegan mushroom taco is one of their most flavorful\u2014a garlicky layer of guajillo is perfect for the meaty mushrooms\u2014it is doused with so much vegetable oil that the bottom of your tortilla becomes slicked in it.<\/span><\/p>\n<p>And do not ask for salsa; you will be handed bottles of hot sauce. If you order three or more tacos, you will get a small side of a spicy tomatillo\u2014an upgrade from their initial days\u2014but will be charged if you request more.<\/p>\n<figure id=\"attachment_999942093\" aria-describedby=\"caption-attachment-999942093\" style=\"width: 600px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/lbpost.com\/wp-content\/uploads\/2019\/03\/LB-Taco-Co-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-999942093\" src=\"https:\/\/lbpost.com\/wp-content\/uploads\/2019\/03\/LB-Taco-Co-2-970x728.jpg\" alt=\"\" width=\"600\" height=\"450\" \/><\/a><figcaption id=\"caption-attachment-999942093\" class=\"wp-caption-text\">A michelada, oysters, and ceviche from the Long Beach Taco Company. Photo by Brian Addison.<\/figcaption><\/figure>\n<p>If anything, I would suggest experiencing the tacos during happy hour\u20143 p.m. to 6 p.m. Sunday through Thursday\u2014where you can score two for $5 and explore from there, along with exploring some of their stellar Mexican craft beer.<\/p>\n<p>And then there&#8217;s the non-tacos portion, the appetizers and what not. Where to begin&#8230;<\/p>\n<p>The appetizer of six oysters ($15) from an undisclosed location sure look pretty: Topped pointlessly with pomegranate seeds\u2014on the ice, on the oysters, who cares?\u2014the excessively washed oysters are saltless balls of mucus that taste like a gulp of thick lake water when you really want to taste the ocean. (A shame considering The Big Catch and King&#8217;s, each around the corner, offer cheaper, brinier, tastier options and let you know where the damn things come from in the first place. When I asked the server where the oysters were from, he replied, without a hint of irony, &#8220;The ocean.&#8221;)<\/p>\n<p>The ceviche ($12) comes with an undisclosed type of fish drenched in a sweet, tomato-y pool the size of a side of salsa. The carne asada fries ($12) are equally disheartening: a black bowl filled with uneven balls of melted cheese, pico de gallo and that undiscerning carne.<\/p>\n<p>Ultimately, what&#8217;s missing from Long Beach Taco Company are details and consistency. And for a place with such a declarative name, those details, especially in their take on tacos, is absolutely essential.\u00a0With restaurants like\u00a0Playa Amor, Cheko El Rey del Sarandeado, and of course, Amorcito\u2014all in their own way shining examples of SoCal&#8217;s Golden Era of the Taco\u2014it is clear that this Company needs a lot more work before selling its stock.<\/p>\n<p><em>The Long Beach Taco Company is located at 442 E. First St.<\/em><\/p>\n<p><em>Brian Addison is a columnist and editor for the Long Beach Post.\u00a0<\/em><em>Reach him at\u00a0brian@lbpost.com\u00a0or on social media at\u00a0<a href=\"https:\/\/www.facebook.com\/BrianAddisonLB\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook<\/a>,\u00a0<a href=\"https:\/\/www.twitter.com\/BrianAddisonLB\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter<\/a>,\u00a0<a href=\"https:\/\/www.instagram.com\/BrianAddisonLB\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram<\/a>, and\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/brianaddison\/\" target=\"_blank\" rel=\"noopener noreferrer\">LinkedIn<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The ultimate thing that is missing are details and consistency\u2014that&#8217;s the frank reality of the initial takeaway from the Long Beach Taco Company. <\/p>\n","protected":false},"author":211,"featured_media":65702,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","inline_featured_image":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":"","_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"_":"","_author_alias":"","cap-aim":"","cap-description":"","cap-display_name":"","cap-first_name":"","cap-jabber":"","cap-last_name":"","cap-linked_account":"","cap-newspack_employer":"","cap-newspack_job_title":"","cap-newspack_phone_number":"","cap-newspack_role":"","cap-user_email":"","cap-user_login":"","cap-website":"","cap-yahooim":"","newspack_article_summary":"","newspack_email_html":"","newspack_email_type":"","newspack_featured_image_position":"","newspack_hide_page_title":"","newspack_hide_updated_date":false,"newspack_post_subtitle":"","newspack_show_share_buttons":"","newspack_sponsor_byline_prefix":"","newspack_sponsor_disclaimer_override":"","newspack_sponsor_flag_override":"","newspack_sponsor_only_direct":"","newspack_sponsor_url":"","newspack_article_summary_title":"Overview:","newspack_show_updated_date":false,"footnotes":""},"categories":[8],"tags":[246],"newspack_spnsrs_tax":[],"coauthors":[2691],"class_list":["post-172","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","tag-review","entry"],"_links":{"self":[{"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/posts\/172","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/users\/211"}],"replies":[{"embeddable":true,"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/comments?post=172"}],"version-history":[{"count":0,"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/posts\/172\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/media\/65702"}],"wp:attachment":[{"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/media?parent=172"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/categories?post=172"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/tags?post=172"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=172"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/coauthors?post=172"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}