{"id":28835,"date":"2022-02-14T13:54:51","date_gmt":"2022-02-14T21:54:51","guid":{"rendered":"https:\/\/lbpost.com\/hi-lo\/?p=30000025034"},"modified":"2023-03-20T00:01:55","modified_gmt":"2023-03-20T07:01:55","slug":"homegrown-egg-roll-business-rella-rolls-to-open-first-brick-and-mortar-in-north-long-beach","status":"publish","type":"post","link":"https:\/\/lbpost.com\/esd\/hi-lo\/food\/homegrown-egg-roll-business-rella-rolls-to-open-first-brick-and-mortar-in-north-long-beach","title":{"rendered":"Homegrown egg roll business, Rella Rolls, to open first brick-and-mortar in North Long Beach"},"content":{"rendered":"<p>Tarella Golden of the popular gourmet egg roll food business, <a href=\"https:\/\/www.instagram.com\/rellarollsgourmeteggrolls\/\">Rella Rolls<\/a>, is going legit with her first brick-and-mortar in North Long Beach.<\/p>\n<p>Rella Rolls will be taking over the former Any\u2019s Snack Bar, a smoothie and acai bowl business, in North Long Beach in the same shopping center home to Western Union Bank and Popeyes Louisiana Kitchen on the corner of Atlantic Avenue and Market Street.<\/p>\n<figure id=\"attachment_10000062546\" aria-describedby=\"caption-attachment-10000062546\" style=\"width: 1110px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-10000062546\" src=\"https:\/\/img.lbpost.com\/wp-content\/uploads\/2022\/02\/14120522\/IMG_9707-2-1110x739.jpg\" alt=\"\" width=\"1110\" height=\"739\" \/><figcaption id=\"caption-attachment-10000062546\" class=\"wp-caption-text\">What is just a shell of a storefront right now will soon be Rella Rolls at 5433 Atlantic Ave. in Long Beach Monday, Feb. 14, 2022. Photo by Thomas R. Cordova.<\/figcaption><\/figure>\n<p>Golden said she\u2019ll begin construction on the space in March and anticipates opening her restaurant in early summer.<\/p>\n<p>\u201cI\u2019m ready. I know it\u2019s gonna be a process, but I\u2019m ready,\u201d she said. \u201cYou gotta start somewhere.\u201d<\/p>\n<p>Since launching her business in 2013, the self-proclaimed <a href=\"https:\/\/lbpost.com\/hi-lo\/her-eccentric-egg-rolls-turned-her-into-royalty-now-tarella-golden-is-looking-for-a-kitchen-to-reign\">\u201cEggroll Queen\u201d<\/a> has been working out of her home kitchen, rolling and frying dozens of eccentrically stuffed egg rolls to her devoted fan base who would often wait for hours in the parking lot outside of her apartment for their orders of garlic lobster, chicken and waffles, pepperoni pizza or peach cobbler egg rolls.<\/p>\n<p><iframe loading=\"lazy\" title=\"Side StrEATS: Tarella Golden of Rella Rolls is the eggroll queen\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/AToXbQIv7mM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>For years Golden had dreamed of owning her own restaurant. But it wasn\u2019t until winning $100,000 on the CBS show \u201cThe Price Is Right\u201d last year that she began to formalize her vision. She had the funds, all that was left was finding the right spot in North Long Beach.<\/p>\n<p>\u201cI was raised in North Long Beach&#8230;. it\u2019s one of the best communities,\u201d she said.<\/p>\n<p>Golden learned how to make egg rolls from her mother, Lorna Golden, who picked up the craft from her Japanese and Guamanian neighbors while the family lived in Hawaii for several years when Golden was a toddler.<\/p>\n<p>When Golden\u2019s family moved to North Long Beach, her mother continued the practice, but with her own fusion food recipes and 5-year-old Golden would help roll. As an adult, Golden continued the family tradition and would fry them for her friends, but didn\u2019t consider making a business out of it until colleagues at a church where she was volunteering urged her to go pro.<\/p>\n<p>Since, Golden has created over 30 types of fusion food fillings for her egg rolls that often feature soul and comfort foods, such as gumbo, pastrami and cheese, shrimp and grits, all wrapped and fried into a mouthwatering bundle.<\/p>\n<p>With her menu locked down, Golden has her sights set on transforming her new space into the restaurant she\u2019s always wanted and, at long last, have some more space in her fridge.<\/p>\n<p>\u201cMy house will be a sanctuary instead of a restaurant. I\u2019ll be able to come home and relax,\u201d she said. \u201cI\u2019m looking forward to that part.\u201d<\/p>\n<p><em>Rella Rolls is at 5433 Atlantic Ave. and is expected to open in summer 2022. <\/em><\/p>\n<p>https:\/\/lbpost.com\/hi-lo\/her-eccentric-egg-rolls-turned-her-into-royalty-now-tarella-golden-is-looking-for-a-kitchen-to-reign<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The fusion food egg roll business that features comfort food fillings such as chicken and waffles and peach cobbler egg rolls, will at long last have a space to call its own. <\/p>\n","protected":false},"author":262,"featured_media":71911,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","inline_featured_image":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":"","_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"_":"","_author_alias":"","cap-aim":"","cap-description":"","cap-display_name":"","cap-first_name":"","cap-jabber":"","cap-last_name":"","cap-linked_account":"","cap-newspack_employer":"","cap-newspack_job_title":"","cap-newspack_phone_number":"","cap-newspack_role":"","cap-user_email":"","cap-user_login":"","cap-website":"","cap-yahooim":"","newspack_article_summary":"","newspack_email_html":"","newspack_email_type":"","newspack_featured_image_position":"","newspack_hide_page_title":"","newspack_hide_updated_date":false,"newspack_post_subtitle":"","newspack_show_share_buttons":"","newspack_sponsor_byline_prefix":"","newspack_sponsor_disclaimer_override":"","newspack_sponsor_flag_override":"","newspack_sponsor_only_direct":"","newspack_sponsor_url":"","newspack_article_summary_title":"Overview:","newspack_show_updated_date":false,"footnotes":""},"categories":[8],"tags":[153],"newspack_spnsrs_tax":[],"coauthors":[8767],"class_list":["post-28835","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","tag-food","entry"],"_links":{"self":[{"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/posts\/28835","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/users\/262"}],"replies":[{"embeddable":true,"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/comments?post=28835"}],"version-history":[{"count":1,"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/posts\/28835\/revisions"}],"predecessor-version":[{"id":72647,"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/posts\/28835\/revisions\/72647"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/media\/71911"}],"wp:attachment":[{"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/media?parent=28835"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/categories?post=28835"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/tags?post=28835"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=28835"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/coauthors?post=28835"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}