![\"OrnHansen01\"](\"https:\/\/lbpost.com\/wp-content\/uploads\/2014\/01\/OrnHansen01.jpg\")
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Photos by Brian Addison.<\/em><\/p>\n They call it The Corner.<\/p>\n Perched at 3rd and Cerritos, surrounded by homes and an elaborate wedding venue, sits a trio of businesses: Yellow 108, Lord Windsor Roasters, and Orn Hansen. And rather than speak of their own business at first, Orn Hansen owners Robby Roda and Rodelle Bas speak of their Corner.<\/p>\n \u201cIt\u2019s all of us, here together,\u201d Bas says. \u201cWe try to promote together, we try to do things together.\u201d<\/p>\n Roda jumps in: \u201cI think we\u2019re creating a story\u2014with The Corner, with the brands we carry.\u201d<\/p>\n The Oregonian (Roda) and Austinian (Bas) pair exude what attracts Long Beachers to Long Beach: Roda, a craft beer distributor on the side, discovered our fair town through his beer route\u2014appropriate given our love for the suds\u2014while Bas had a predilection towards vintage clothing in Los Angeles and, exhausted with the dreadful five-mile-turned-into-five-hour commute across the City of Angels, opted for Long Beach.<\/p>\n \u201cLong Beach is like this untapped place,\u201d Roda said. \u201cYou have this saturation to the north and saturation down in Orange County\u2014so we\u2019re right in between these two giant markets. And I think this can become a key destination point.\u201d<\/p>\n The now-Long Beach downtowners have witnessed a quick change: from the East Village where they reside to their own business\u2019s neighborhood, Long Beach is continuing an upwards trend towards boutique-everything, from coffeeshops\u2014like their neighbor, Lord Windsor<\/a>\u2014to wine and beer\u2014such as the recently-opened Public Beer and Wine Shop<\/a>.<\/p>\n \u201cI think that\u2019s why we love Long Beach: it\u2019s undefinable,\u201d Bas said. \u201cBut we feel like we\u2019re going to be part of that definition, whatever it may be. We want to be part of that process.\u201d That process, at least by their definition, is mixing in history with contemporary aesthetics and interests.<\/p>\n Their name harkens back to Roda\u2019s grandparents\u2019 relatives\u2014the Orns\u2014of which rumors claim a Hansen saved the King of Sweden, who granted the hero the title of Orn, or eagle. Upon migration, the Hansen was dropped and the name Orn was kept, something which Roda notes could mean there are connected Hansens and Orns throughout the world. The Orn tidbit explains the shop’s eagle logo, which was derived from an ancient piece of Swedish pottery and appropriated by Christian Watson of handcrafted goods maker 1924<\/a>.<\/p>\n Their space, though small, is open, clean, and sustainable; think modern meets rustic. All of the display mantels were made by the pair.<\/p>\n Their goods cater to men and women: from handcrafted soaps to jewelry to jeans and candles, one can find what one would expect to find back in the day at a general goods store\u2014only this time, with a flair of style and a gesture toward the craftsmanship of local goods. Each brand was selected by the two to not only emphasize that America still produces goods, but that quality hasn\u2019t slipped.<\/p>\n \u201cThese things are not just things I like, but [things I] wear, like Railcar denim and Pointer Brand,\u201d Roda said, pointing to his own Pointer Brand jacket he was wearing while gesturing to another of the brand\u2019s jackets, a navy blue-and-white striped version of the same cut, sitting for sale. \u201cThe whole idea was to bring in brands we already knew about and as well as things we found through research\u2014as long as it was made here in America. Our main is goal is Californian manufacturers, but others from around the country as well.\u201d<\/p>\n They partially achieved the discovery of new brands through their Instagram, which boasts over 20,000 followers and was featured by the mobile photo app as a profile to follow. And they don\u2019t shy from Long Beach brands as well: from Jammy Jam\u2019s homemade fruit spreads to Bless the Theory jewelry to Long Beach Jerky Company, Orn Hansen plans to keep to the \u201ckeep it local\u201d mantra.<\/p>\n \u201cAlmost all the jewelry is from Long Beach,\u201d Bas said, immediately gesturing to Bless the Theory: \u201cThat\u2019s from Charlene. I think there\u2019s something beautiful about knowing where things came from and knowing who makes them. I think people can fall love with objects more if they know the story.\u201d<\/p>\n These relationships they\u2019ve built go back to Roda\u2019s idea that he and Bas are creating a larger story for Long Beach. Neither of them shy in discussing their \u201clifelong friendships\u201d with not just the businesses they carry, but businesses who might be doing the same as them.<\/p>\n Like many Millenials, they view community as paramount; community, togetherness, and working with neighboring businesses rather than against one another are they keys they believe will create better neighborhoods, better cities, and for them, a better home in the place the\u2019ve decided to settle.<\/p>\n \u201cThere\u2019s some people who dig that\u2014y\u2019know, to destroy other businesses and to have a battle or rivalry,\u201d Roda said. \u201cBut that\u2019s not our ideology or philosophy at all. The more the merrier. If there are people who are going to carry the same stuff that we have, that\u2019s okay. They\u2019re gonna have stuff we don\u2019t and vice versa and we can encourage business: \u2018Oh, we don\u2019t have this brand. Well, there\u2019s this shop on the other side of town\u2014they might have it there.\u2019 That\u2019s what community is all about.\u201d<\/p>\n Cool. Small. Interesting. Local. These are the values that Orn Hansen will attempt to perpetuate.<\/p>\n \u201cSometimes people are genuinely surprised when they come here and realize that most things in here are made in California and everything is made in America,\u201d Bas said. \u201cY\u2019know, we still make great things in this country and right here in Long Beach\u2014and our shop in proof.\u201d<\/p>\n {gallery}addison\/OrnHansen{\/gallery}<\/p>\n Orn Hansen is located at 306 Cerritos Avenue, at the corner of Cerritos and 3rd Street. Visit ornhansen.com<\/a>, or follow the shop on Facebook<\/a>, Twitter<\/a>, Pinterest<\/a> and Instagram<\/a>.<\/em><\/p>\n {FG_GEOMAP [33.7705453,-118.17809510000001] FG_GEOMAP}<\/p>\n","protected":false},"excerpt":{"rendered":" Orn Hansen, the \u201cgeneral goods\u201d store that caters to men and women on 3rd and Cerritos, offers a new taste of consumer goods that is a welcome addition to the neighborhood corner: salvaged pieces, ranging from ladders to ropes, have been repurposed for shelves and decor while their clothes keep it all-American and mostly Californian-made.<\/p>\n","protected":false},"author":211,"featured_media":68805,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","inline_featured_image":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":"","_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"_":"","_author_alias":"","cap-aim":"","cap-description":"","cap-display_name":"","cap-first_name":"","cap-jabber":"","cap-last_name":"","cap-linked_account":"","cap-newspack_employer":"","cap-newspack_job_title":"","cap-newspack_phone_number":"","cap-newspack_role":"","cap-user_email":"","cap-user_login":"","cap-website":"","cap-yahooim":"","newspack_article_summary":"","newspack_email_html":"","newspack_email_type":"","newspack_featured_image_position":"","newspack_hide_page_title":"","newspack_hide_updated_date":false,"newspack_post_subtitle":"","newspack_show_share_buttons":"","newspack_sponsor_byline_prefix":"","newspack_sponsor_disclaimer_override":"","newspack_sponsor_flag_override":"","newspack_sponsor_only_direct":"","newspack_sponsor_url":"","newspack_article_summary_title":"Overview:","newspack_show_updated_date":false,"footnotes":""},"categories":[6],"tags":[399],"newspack_spnsrs_tax":[],"coauthors":[],"class_list":["post-3557","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hi-lo","tag-retail","entry"],"_links":{"self":[{"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/posts\/3557","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/users\/211"}],"replies":[{"embeddable":true,"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/comments?post=3557"}],"version-history":[{"count":0,"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/posts\/3557\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/media\/68805"}],"wp:attachment":[{"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/media?parent=3557"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/categories?post=3557"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/tags?post=3557"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=3557"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/coauthors?post=3557"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"OrnHansen04\"](\"https:\/\/lbpost.com\/wp-content\/uploads\/2014\/01\/OrnHansen04.JPG\")
It\u2019s a befitting sentiment to be introduced to when one first visits Orn Hansen, the \u201cgeneral goods\u201d store that caters to men and women. Its aesthetic, though different than their neighbors, draws from The Corner: salvaged pieces, ranging from ladders to ropes, have been repurposed for shelves and decor while their clothes keep it all-American and mostly Californian-made.<\/p>\n![\"OrnHansen07\"](\"https:\/\/lbpost.com\/wp-content\/uploads\/2014\/01\/OrnHansen07.JPG\")
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