{"id":4383,"date":"2012-08-09T19:32:32","date_gmt":"2012-08-09T19:32:32","guid":{"rendered":"http:\/\/lbpost.com\/articles\/life\/in-pictures-lbcotton-mixes-business-and-shopping-2\/"},"modified":"2012-08-09T19:32:32","modified_gmt":"2012-08-09T19:32:32","slug":"in-pictures-lbcotton-mixes-business-and-shopping-2","status":"publish","type":"post","link":"https:\/\/lbpost.com\/esd\/hi-lo\/in-pictures-lbcotton-mixes-business-and-shopping-2","title":{"rendered":"Long Beach Cotton: Bridging Design and Shopping"},"content":{"rendered":"\n<p>Kenny Borg is a simple-minded kinda guy: straight forward, amiable, and holds Long Beach in high esteeem. And his two business partners, Nick Brucculeri and Luke Monteleone, are much of the same. In fact, they&#8217;re beyond amiable; they&#8217;re flat-out down-to-earth people who simply want to bring their love of design, printing, and entrepreneurship to the growing strip of shopping that is becoming Broadway Avenue in Belmont Heights.<\/p>\n<p>And while &#8220;printing is by far the money-maker&#8221; according to University of Redlands alum Nick, they decided to turn their business space into a multi-use shop\/business center.<\/p>\n<p>The front\u2014a clean, nautical-ed out store\u2014is Long Beach Cotton, featuring their own clothes as well as clothes they make for clients through their printing company, Decade Screen Printing, which is housed in the back.<\/p>\n<p>Kenny, born in Long Beach, opted to bring his screen printing business he started with Nick back home after successfully running a store at Fresno State. &#8220;They almost kicked us out,&#8221; Kenny explained with a mischievous grin. &#8220;We printed a buncha shirts that said &#8216;Buck Foise&#8217; after a game. They sold out like that.&#8221;<\/p>\n<p>Their playful manner comes out in their printing designs: colorful but lacks the American Apparel-like overdose of the RGB spectrum while also being smart but not pretentious.<\/p>\n<p>Luke, having graduated recently from Cal Poly San Luis Obispo, is hoping this concept&#8211;contemporary, masculine clothing&#8211;will appeal to a larger e-commerce-based audience as well as to the foot traffic they hope to garner on Broadway. &#8220;I come from an event planning background so my focus is outreach, outreach, outreach,&#8221; he explained, having nabbed printing clients through his event experience.<\/p>\n<p>Having just opened a few weeks ago, they have a long trek in front of them. However, if they play their cards right, they might just become a Long Beach staple.<\/p>\n<p>Long Beach Cotton and Decade Screen Printing are located at 2769 E. Broadway Avenue. For more information, visit their website, <a href=\"http:\/\/www.longbeachcotton.com\">www.longbeachcotton.com<\/a>, or follow them on Instagram @longbeachcotton.<\/p>\n<p>{vsig}addison\/LBCotton{\/vsig}<\/p>\n","protected":false},"excerpt":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\" size-full wp-image-18539\" src=\"http:\/\/lbpost.com\/wp-content\/uploads\/2012\/08\/lbcottban.jpg\" alt=\"\" width=\"640\" height=\"297\" \/><\/p>\n<p>Kenny Borg is a simple-minded kinda guy: straight forward, amiable, and holds Long Beach in high esteeem. And his two business partners, Nick Brucculeri and Luke Monteleone, are much of the same. In fact, they&#8217;re beyond amiable; they&#8217;re flat-out down-to-earth people who simply want to bring their love of design, printing, and entrepreneurship to the growing strip of shopping that is becoming Broadway in Belmont Heights.<\/p>\n","protected":false},"author":211,"featured_media":69535,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","inline_featured_image":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":"","_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"_":"","_author_alias":"","cap-aim":"","cap-description":"","cap-display_name":"","cap-first_name":"","cap-jabber":"","cap-last_name":"","cap-linked_account":"","cap-newspack_employer":"","cap-newspack_job_title":"","cap-newspack_phone_number":"","cap-newspack_role":"","cap-user_email":"","cap-user_login":"","cap-website":"","cap-yahooim":"","newspack_article_summary":"","newspack_email_html":"","newspack_email_type":"","newspack_featured_image_position":"","newspack_hide_page_title":"","newspack_hide_updated_date":false,"newspack_post_subtitle":"","newspack_show_share_buttons":"","newspack_sponsor_byline_prefix":"","newspack_sponsor_disclaimer_override":"","newspack_sponsor_flag_override":"","newspack_sponsor_only_direct":"","newspack_sponsor_url":"","newspack_article_summary_title":"Overview:","newspack_show_updated_date":false,"footnotes":""},"categories":[6],"tags":[],"newspack_spnsrs_tax":[],"coauthors":[],"class_list":["post-4383","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hi-lo","entry"],"_links":{"self":[{"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/posts\/4383","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/users\/211"}],"replies":[{"embeddable":true,"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/comments?post=4383"}],"version-history":[{"count":0,"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/posts\/4383\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/media\/69535"}],"wp:attachment":[{"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/media?parent=4383"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/categories?post=4383"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/tags?post=4383"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=4383"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/coauthors?post=4383"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}