{"id":4892,"date":"2011-11-11T14:20:00","date_gmt":"2011-11-11T14:20:00","guid":{"rendered":"http:\/\/lbpost.com\/articles\/life\/in-tough-times-belmont-heights-boutique-thrives\/"},"modified":"2011-11-11T14:20:00","modified_gmt":"2011-11-11T14:20:00","slug":"in-tough-times-belmont-heights-boutique-thrives","status":"publish","type":"post","link":"https:\/\/lbpost.com\/esd\/hi-lo\/in-tough-times-belmont-heights-boutique-thrives","title":{"rendered":"In Tough Times, Belmont Heights Boutique Thrives"},"content":{"rendered":"<p><img decoding=\"async\"  src=\"https:\/\/lbpost.com\/wp-content\/uploads\/2011\/11\/m_image1321030711-61948.jpg\" style=\"width: 200px; margin-top: 2px; margin-right: 2px; margin-bottom: 2px; margin-left: 2px; \" align=\"right\" alt=\"\"><strong>1:20pm | <\/strong>For Twig &amp; Willow, despite the underwhelming economy and increasing &#8220;For Lease&#8221; signs plastered on business windows, the doors are open and business is growing. On the heels of its second year anniversary, founders Billie Gentry and Karen Quimby Lobo prepare for the launch of a new e-commerce web site and a special neighborhood street celebration on Saturday, November 12.<br \/>&nbsp;<br \/>Recently awarded \u201cThe Best Women\u2019s Boutique in Los Angeles 2011\u201d by The Los Angeles Times, the vivacious partners have grand plans for their brand and business. \u201cPeople thought we were crazy to open a clothing boutique in the midst of the country\u2019s worst recession,\u201d says Gentry. Despite the downturn, their clientele are drawn to the Long Beach store stocked with local designers and artisans.<br \/>&nbsp;<br \/>Launching in early December, the new online shopping site (www.twigandwillow.com) will showcase over 25 local jewelry artists, luxury candle makers, leather and vegan handbags, and other notable giftables for women, baby, and home.<br \/>&nbsp;<br \/>Twig &amp; Willow\u2019s celebration will take place at their Belmont Heights flagship location at 3740 E. 4th Street between 1:00pm &#8211; 7:00pm. Patrons will be treated to gourmet food trucks, an old-school photo booth, live music, custom anniversary screen printed fashion tees, a sample sale and more.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For Twig &#038; Willow, despite the underwhelming economy and increasing &#8220;For Lease&#8221; signs plastered on business windows, the doors are open and business is growing.<\/p>\n","protected":false},"author":33,"featured_media":69880,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","inline_featured_image":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":"","_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"_":"","_author_alias":"","cap-aim":"","cap-description":"","cap-display_name":"","cap-first_name":"","cap-jabber":"","cap-last_name":"","cap-linked_account":"","cap-newspack_employer":"","cap-newspack_job_title":"","cap-newspack_phone_number":"","cap-newspack_role":"","cap-user_email":"","cap-user_login":"","cap-website":"","cap-yahooim":"","newspack_article_summary":"","newspack_email_html":"","newspack_email_type":"","newspack_featured_image_position":"","newspack_hide_page_title":"","newspack_hide_updated_date":false,"newspack_post_subtitle":"","newspack_show_share_buttons":"","newspack_sponsor_byline_prefix":"","newspack_sponsor_disclaimer_override":"","newspack_sponsor_flag_override":"","newspack_sponsor_only_direct":"","newspack_sponsor_url":"","newspack_article_summary_title":"Overview:","newspack_show_updated_date":false,"footnotes":""},"categories":[6],"tags":[],"newspack_spnsrs_tax":[],"coauthors":[],"class_list":["post-4892","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hi-lo","entry"],"_links":{"self":[{"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/posts\/4892","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/comments?post=4892"}],"version-history":[{"count":0,"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/posts\/4892\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/media\/69880"}],"wp:attachment":[{"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/media?parent=4892"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/categories?post=4892"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/tags?post=4892"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=4892"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/coauthors?post=4892"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}