{"id":5621,"date":"2010-02-16T06:05:00","date_gmt":"2010-02-16T06:05:00","guid":{"rendered":"http:\/\/lbpost.com\/articles\/life\/new-downtown-vons-thinking-outside-the-retail-box\/"},"modified":"2010-02-16T06:05:00","modified_gmt":"2010-02-16T06:05:00","slug":"new-downtown-vons-thinking-outside-the-retail-box","status":"publish","type":"post","link":"https:\/\/lbpost.com\/esd\/hi-lo\/new-downtown-vons-thinking-outside-the-retail-box","title":{"rendered":"New Downtown Vons: Thinking Outside the Retail Box"},"content":{"rendered":"
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I\u2019m lucky that when walking from my downtown office to my home in the Alamitos Beach neighborhood, I can detour just half a block to reach a grocery store and pick up daily essentials. This store\u2014the Vons at the intersection of Broadway and Atlantic\u2014is not a full-service supermarket, but does carry most of our regular necessities. Until 2002, when a full-service Albertson\u2019s opened a quarter mile away, this quaint Vons was the largest market in the area. Additional competitors have appeared since that time, particularly given the expansion of the Ralph\u2019s at 4th and Orizaba, as well as the opening of a Fresh and Easy Neighborhood Market at 7th and Nebraska.   <\/p>\n
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The Vons building had featured a fa\u00e7ade with floor-to-ceiling windows and an arched ceiling with laminated wood beams; such elements are common in grocery store buildings designed in beach towns in the 1960s (another example is the Big Lots store at 7th Street and Junipero). But in response to the growing competition, this past January the Vons Corporation began transforming the Broadway and Atlantic building into a full-service grocery store\u2014complete with deli counter, bakery, and built-in Starbucks. Slated to take nine months, this renovation and expansion is so extensive that the result will be, in effect, an entirely new store.<\/p>\n

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Image credit: KKE Architects<\/em><\/p>\n
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One of the most striking changes to be wrought by this transformation will involve parking. The plot of land on which the Vons lies takes up half of a city block; since the expanded supermarket will cover nearly the entire property, it will feature a rooftop parking lot. In doing so, Vons will bring a kind of urbanism to the corporate retail box, one with few precedents in Long Beach. However, for the past decade medium- and large-scale retailers like Best Buy, Home Depot, and Target have begun to explore smaller and denser development sites in southern California. In so doing, they have recognized that massive singe-story retail boxes set behind expansive fields of parking require large properties no longer readily available in the area. They have, in effect, started thinking \u201cout of the box\u201d regarding parking for the retail box itself.<\/p>\n
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City Place, Long Beach\u2019s downtown six-block retail zone, illustrates the more conventional approach to locating big-box retail in urban centers, an approach that can be seen in area cities like Huntington Beach, Brea, and Burbank. Such sites are large enough for retail chain stores to build according to their standard floor plans. Parking is then located in adjacent structures, with capacity similar to that of the standard lots stretching in front of suburban stores. This approach typically works well because the first level of the parking structures has sufficient capacity for most of the year. <\/p>\n
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Another approach, one encountered in some cases of more dense retail development and the approach chosen by Vons for their renovation at Broadway and Atlantic, is to provide parking on the roof (or underneath) the retail box. This solution can be more complicated, as the buildings in question must be designed to accommodate the dynamic load of moving cars on the roof.  Few know that the Ralph’s Market and Best Buy at the Marina Pacific on Pacific Coast Highway have a level of parking below. <\/p>\n
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The most extreme cases of this design involve stacking multiple retail boxes on top of each other to create a multi-level retail center. The current economic troubles have halted some planned retails centers of this nature in Los Angeles and San Diego, but one that has been built is the West Hollywood Gateway.  This development includes a Beverages and More and Best Buy on the ground floor, with a Target department store above. These multi-level retail centers require significant creativity and coordination to address issues ranging from multiple loading docks to \u201cbranding\u201d the architecture to fit the needs of each store. <\/p>\n
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Multi-level retail centers are the most complicated, expensive, and rare examples of \u201cout of the box\u201d retail development, but are increasingly being considered in contexts where shifting urban demographics have created underserved communities with more disposable income. Even other possibilities arise in urban environments like San Francisco or Chicago, where pedestrian-intensive environments with strong public transit make parking less essential. But even the smaller-scale vision of a Vons grocery store with parking on top represents an important example of thinking \u201coutside the box\u201d that holds great promise for more vibrant urban life\u2014in Long Beach and beyond.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Multi-level retail centers are examples of \u201cout of the box\u201d retail development, increasingly being considered where underserved communities have more disposable income.<\/p>\n","protected":false},"author":210,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","inline_featured_image":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":"","_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"_":"","_author_alias":"","cap-aim":"","cap-description":"","cap-display_name":"","cap-first_name":"","cap-jabber":"","cap-last_name":"","cap-linked_account":"","cap-newspack_employer":"","cap-newspack_job_title":"","cap-newspack_phone_number":"","cap-newspack_role":"","cap-user_email":"","cap-user_login":"","cap-website":"","cap-yahooim":"","newspack_article_summary":"","newspack_email_html":"","newspack_email_type":"","newspack_featured_image_position":"","newspack_hide_page_title":"","newspack_hide_updated_date":false,"newspack_post_subtitle":"","newspack_show_share_buttons":"","newspack_sponsor_byline_prefix":"","newspack_sponsor_disclaimer_override":"","newspack_sponsor_flag_override":"","newspack_sponsor_only_direct":"","newspack_sponsor_url":"","newspack_article_summary_title":"Overview:","newspack_show_updated_date":false,"footnotes":""},"categories":[6],"tags":[],"newspack_spnsrs_tax":[],"coauthors":[],"class_list":["post-5621","post","type-post","status-publish","format-standard","hentry","category-hi-lo","entry"],"_links":{"self":[{"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/posts\/5621","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/users\/210"}],"replies":[{"embeddable":true,"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/comments?post=5621"}],"version-history":[{"count":0,"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/posts\/5621\/revisions"}],"wp:attachment":[{"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/media?parent=5621"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/categories?post=5621"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/tags?post=5621"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=5621"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/coauthors?post=5621"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}