{"id":7546,"date":"2019-08-06T14:00:36","date_gmt":"2019-08-06T21:00:36","guid":{"rendered":"https:\/\/lbpost.com\/hi-lo\/?p=30000001271"},"modified":"2019-08-12T11:44:56","modified_gmt":"2019-08-12T18:44:56","slug":"addison-sweet-dixie-kitchen-popeyesgate-closure","status":"publish","type":"post","link":"https:\/\/lbpost.com\/esd\/hi-lo\/food\/addison-sweet-dixie-kitchen-popeyesgate-closure","title":{"rendered":"Head of Sweet Dixie Kitchen transfers ownership after serving Downtown for six years"},"content":{"rendered":"<p>After six years of serving the Downtown Long Beach community, owner Kimberly Sanchez will officially transfer ownership of her bakery and restaurant Sweet Dixie Kitchen in the coming days.<\/p>\n<p>&#8220;Early mornings, late nights and the occasional late night that turned into early mornings\u2014Sweet Dixie Kitchen was there,&#8221; <a href=\"https:\/\/www.facebook.com\/photo.php?fbid=4921136622259&amp;set=a.1864915898651&amp;type=3&amp;theater\">wrote<\/a> her son Nick Sanchez. &#8220;Memories of pot lucks with neighbors out on the sidewalk during warm summer nights; memories of new friends that felt like family. [&#8230;] It&#8217;s an emotional goodbye to this restaurant that brought so much happiness to so many.&#8221;<\/p>\n<p>Sanchez will transfer ownership come Aug. 18 and be serving a Popeye&#8217;s chicken sandwich Aug. 8 and 9 before switching over to its new owners and, well&#8230; We&#8217;ll get to that.<\/p>\n<p>While Kimberly has yet to return comment for this story, I myself should probably say something because many still feel I am responsible for their closure in one capacity or another because of <a href=\"https:\/\/lbpost.com\/hi-lo\/food\/long-beach-foodie-update-sweet-dixie-kitchen-defends-repackaging-popeyes-fried-chicken\">a story I wrote two years ago<\/a>.<\/p>\n<p>Here we go. Again. This is Popeyesgate.<\/p>\n<p style=\"text-align: center;\">****<\/p>\n<figure id=\"attachment_10000002524\" aria-describedby=\"caption-attachment-10000002524\" style=\"width: 600px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/lbpost.com\/hi-lo\/wp-content\/uploads\/2019\/08\/IMG_1349.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10000002524\" src=\"https:\/\/lbpost.com\/hi-lo\/wp-content\/uploads\/2019\/08\/IMG_1349-1110x512.jpeg\" alt=\"\" width=\"600\" height=\"277\" \/><\/a><figcaption id=\"caption-attachment-10000002524\" class=\"wp-caption-text\">Yes, Fox 11 came to my apartment. Photo by Madison Silva.<\/figcaption><\/figure>\n<p>At first, it was a non-story. Someone had alerted me to a bad Yelp! review on Sweet Dixie Kitchen, a restaurant I had just included on <a href=\"https:\/\/lbpost.com\/hi-lo\/15-essential-breakfast-joints-long-beach\/\">my Essential Breakfast Joints that year. <\/a>The review had a pretty serious accusation: the restaurant was buying Popeye&#8217;s chicken from up the street and repackaging it as its own for their $13 chicken and biscuit sandwich.<\/p>\n<p>Now, I say &#8220;non-story&#8221; because, as a food writer and lover of cuisine, I find Yelp! to be absolutely horrendous. It <em>fully<\/em> democratizes food criticism\u2014and not in a good way. People can base their reviews off of emotionally driven one-offs\u2014&#8221;Food was great but couldn&#8217;t find a parking spot: ONE STAR&#8221; or &#8220;I really liked their dipping sauce: FIVE STARS&#8221;\u2014that essentially harm both restaurants and patrons. Even more, we&#8217;re in the age of constant ratings; nearly every app will ask you to rate it and, should you not give it five stars, will typically prompt a &#8220;What is wrong?&#8221; message. This then codifies in the public&#8217;s mind that there is either five stars or one star and nothing in between. Add onto this &#8220;Yelp! elites,&#8221; reviewers that are rewarded by the company for visiting and reviewing as many places as possible and things start to get creepily over-scrutinized as restaurants scramble to please these elites and solicit positive reviews.<\/p>\n<p>In other words, Yelp! exemplifies the lack of healthy conversation for small businesses.<\/p>\n<p>It wasn&#8217;t until I began examining owner Kimberly Sanchez&#8217;s comments that my view shifted. Defensive and rude, Sanchez began crudely dismissing customers that weren&#8217;t so outraged that Popeye&#8217;s was being re-sold to them as much as they were concerned that they weren&#8217;t being informed it was being done in the first place.<\/p>\n<p>And this is where the ultimate point of the story comes into clarity: If a restaurant is re-selling already-prepped fast food, it should clearly note that it is doing so. And if a restaurant is not equipped to make certain types of food\u2014in this case, Sanchez&#8217;s kitchen is not properly built to have a deep frier\u2014then you simply don&#8217;t make that food.<\/p>\n<p>It&#8217;s really that simple.\u00a0So, I wrote the story.<\/p>\n<p>And, for those that don&#8217;t know, <a href=\"https:\/\/www.vice.com\/en_us\/article\/43ng4n\/california-restaurant-admits-its-been-serving-popeyes-chicken-for-months\">it blew up and went national<\/a>. Huffington Post. The Today Show. ABC. Complex. The NY Daily News. Even Bravo TV&#8217;s Tabatha <a href=\"https:\/\/www.bravotv.com\/relative-success-with-tabatha\/season-1\/blogs\/sweet-dixie-kitchen-popeyes-chicken-tabatha-coffey-reacts-video\">had her own comments<\/a>. Despite geographic location or the type of publication, there was no boundary for which the story couldn&#8217;t cross.<\/p>\n<p>Initially, the comments were supportive. People were happy to know what was happening. But as the story grew larger, a pitchfork-wielding group of Dixie defenders came at me, claiming I was ruining a business.<\/p>\n<p>&#8220;Shame on you, Brian Addison,&#8221; wrote one of my dear friends.<\/p>\n<p>&#8220;So apparently you selectively support local businesses based on your own whatever agenda yet witch hunt others based on the news hook?&#8221; wrote another commenter.<\/p>\n<p>&#8220;I guess the writer wants to see this local business go down in flames.&#8221;<\/p>\n<p>It went on and on. Someone even said they expect &#8220;a more responsible journalistic approach&#8221; that considers &#8220;whether the benefits of accountability outweigh the community wide consequences of articles&#8221; as if I <em>knew <\/em>and<em> planned <\/em>the story to go national<em>.\u00a0<\/em>You know what stories from 2017 I would have preferred to go national? <a href=\"https:\/\/lbpost.com\/longbeachize\/meet-two-long-beach-men-peddling-fake-news-to-millions-in-the-post-trump-world\/\">This one<\/a>. <a href=\"https:\/\/lbpost.com\/longbeachize\/saving-san-pedro-group-dedicated-bashing-homeless-folks-advertising-presence\">Or this<\/a>. <a href=\"https:\/\/lbpost.com\/longbeachize\/long-beach-pride-one-group-christians-take-another-group-christians-name-love\">Or this<\/a>. <a href=\"https:\/\/www.kcet.org\/news-analysis\/whats-at-stake-with-measure-s-everything-los-angeles\">Or this<\/a>. (At least that one scored me an award from the L.A. Press Club.)<\/p>\n<p>But those stories didn&#8217;t go national because I am not the President of Journalism and writers are not wizards that control the success of their content; if they were, <em>every <\/em>story would go national&#8230; international&#8230; intergalactic&#8230;<em>\u00a0<\/em><\/p>\n<p>Sanchez reached out to me for PR assistance. When I told her to simply stop re-selling fast food, she bluntly told me she wouldn&#8217;t, so I told her she might as well own it. And she did. She created a #Popeyesgate shirt that she sold and <a href=\"https:\/\/www.facebook.com\/photo.php?fbid=10155820827852250&amp;set=a.407515062249&amp;type=3&amp;theater\">even named a sandwich after me<\/a> for a period.<\/p>\n<p>But still, both by Sanchez and her patrons, I was blamed for the chaos.<\/p>\n<p>Ultimately, what none of Dixie&#8217;s defenders were grasping and\/or acknowledging is that the story connected with a huge audience because most people found the actions and responses of the restaurateur to be flat out wrong.<\/p>\n<p>Here&#8217;s how I ended the original article:<\/p>\n<p>Ms. Sanchez, \u201cthis isn\u2019t necessarily an attack on your business as much as it is defending the right for customers to know what you\u2019re feeding them; it\u2019s about being forthright in saying that this is an insult to those who care about food and how it is made and where it comes from[.]\u201d<\/p>\n<p>That is the point. And though, perhaps, Sanchez still feels I began the process of her restaurant\u2019s decline two years ago, there is no writer and no review that can close a business; it&#8217;s the actions of a business that close a business or cause it to reach a lower amount of people.<\/p>\n<p>I&#8217;m only the person who writes about those actions. I am what I am.<\/p>\n<p><em>Brian Addison is a columnist and editor for the Long Beach Post.\u00a0<\/em><em>Reach him at\u00a0brian@lbpost.com\u00a0or on social media at\u00a0<a href=\"https:\/\/www.facebook.com\/BrianAddisonLB\">Facebook<\/a>,\u00a0<a href=\"https:\/\/www.twitter.com\/BrianAddisonLB\">Twitter<\/a>,\u00a0<a href=\"https:\/\/www.instagram.com\/BrianAddisonLB\">Instagram<\/a>, and\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/brianaddison\/\">LinkedIn<\/a>.<\/em><\/p>\n<p><em>Editor&#8217;s note: This piece has been updated with Ms. Sanchez&#8217;s last day at Sweet Dixie Chicken as well as correcting a line which insinuated that the shop closed.<\/em><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Two years after Popeyesgate, bakery and restaurant Sweet Dixie Chicken closes up shop in Downtown Long Beach.<\/p>\n","protected":false},"author":211,"featured_media":70429,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","inline_featured_image":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":"","_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"_":"","_author_alias":"","cap-aim":"","cap-description":"","cap-display_name":"","cap-first_name":"","cap-jabber":"","cap-last_name":"","cap-linked_account":"","cap-newspack_employer":"","cap-newspack_job_title":"","cap-newspack_phone_number":"","cap-newspack_role":"","cap-user_email":"","cap-user_login":"","cap-website":"","cap-yahooim":"","newspack_article_summary":"","newspack_email_html":"","newspack_email_type":"","newspack_featured_image_position":"","newspack_hide_page_title":"","newspack_hide_updated_date":false,"newspack_post_subtitle":"","newspack_show_share_buttons":"","newspack_sponsor_byline_prefix":"","newspack_sponsor_disclaimer_override":"","newspack_sponsor_flag_override":"","newspack_sponsor_only_direct":"","newspack_sponsor_url":"","newspack_article_summary_title":"Overview:","newspack_show_updated_date":false,"footnotes":""},"categories":[8],"tags":[36],"newspack_spnsrs_tax":[],"coauthors":[2691],"class_list":["post-7546","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","tag-downtown-long-beach","entry"],"_links":{"self":[{"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/posts\/7546","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/users\/211"}],"replies":[{"embeddable":true,"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/comments?post=7546"}],"version-history":[{"count":0,"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/posts\/7546\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/media\/70429"}],"wp:attachment":[{"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/media?parent=7546"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/categories?post=7546"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/tags?post=7546"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=7546"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/coauthors?post=7546"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}