Jurado was inspired by the long-running annual chili cookoff at stalwart local bar the V Room<\/a>, and decided something similar was needed for burgers. He partnered with local food writer Brian Addison and influencer James Tir (better known as LB Food Coma on Instagram<\/a>) to make it happen.<\/p>\n\n\n\n Jurado found participants by sharing a post on his Instagram story asking for people to reach out to him if they were interested. Soon, he had more than a dozen participants: Liv\u2019s on Second, Dilly\u2019s Sandwiches, Terrible Burger, Lemongrass Khmer Grill, ISM Brewing, Selva, Olive & Rose, Sideburns, Hamburgers Nice, Midnight Oil, Marlena, El Barrio Cantina and The Good Bar.<\/p>\n\n\n\n While most regularly sell burgers, Midnight Oil, El Barrio Cantina and Dilly\u2019s Sandwiches do not have a single burger on their menu.<\/p>\n\n\n\n \u201cIt’s putting people out of their comfort zone, if they don’t showcase it that much,\u201d Juardo said. \u201cWe’re all kind of like, trying to take this burger challenge upon our own selves with our own kind of identity.\u201d<\/p>\n\n\n\n Jurado plans on making his Selva burger for the competition, which he said has very Colombian flavors.<\/p>\n\n\n\n \u201cWe do a roasted plantain puree that we throw in the bottom of our burger, and then we throw a bacon jam that we make out of the pork trim that we have from our smoker in the back,\u201d Jurado said. \u201cSo, [there are] a couple of very unique flavors, kind of like barbecue, but sweet with the plantain also, and then the classic sauce. We make our own pickles, and we get our bread from Gusto.\u201d<\/p>\n\n\n\n Competitors will be judged in three categories: best overall burger, best non-classical burger and the people\u2019s choice. Winners will receive a golden cow trophy.<\/p>\n\n\n Jurado said he\u2019s excited to see what everyone makes and is happy to have seen the growth of the local food industry recently.<\/p>\n\n\n\n \u201cI feel like all the restaurants are all leveling up right now, everything’s getting very competitive in a good way, right? Like, the standard is getting higher,\u201d he said.<\/p>\n\n\n\n Burger Bash will also feature a local DJ, and tattoo artist Joshua Blevins will be offering small flash tattoos for $50.<\/p>\n\n\n\n Blevins is opening Chapel Tattoo nearby in the fall and was invited by Jurado to be a part of the event.<\/p>\n\n\n\n \u201c[I\u2019m] just super down to always like, be somebody that’s supporting local business, supporting the Long Beach business community. So, yeah, I’m really stoked,\u201d Blevins said.<\/p>\n\n\n\n Blevins\u2019 tattoo options at the event will include the Selva logo, burger-related designs and a bit of Blevins\u2019 personal art style, which he described as \u201cvery like Western, cowboy, chopper.\u201d<\/p>\n\n\n\n While the event is going on outside, Selva will be open as usual inside with a happy hour menu.<\/p>\n\n\n\n![\"\"](\"https:\/\/lbpost.com\/hi-lo\/wp-content\/uploads\/sites\/3\/2025\/06\/carlos-jurado-749461-nkbm2jl8-762015-6HY66PrH-777x1024.jpg\")
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