Customers ordering ice cream at Sorry Not Sorry Creamery in Long Beach on Tuesday, April 29, 2026. Photo by Thomas R. Cordova.<\/figcaption><\/figure>\n\n\n\nWhile many brands of ice cream are pumped full of air and use about 10% butterfat, Sorry Not Sorry\u2019s ice cream is denser and richer with 16-18% butterfat.<\/p>\n\n\n\n
\u201cVery dense, very creamy. Amazing mouthfeel. Unbelievable,\u201d Belcher said.<\/p>\n\n\n\n
For Belcher, ice cream has always been nostalgic. He first fell in love with the sweet treat while going to Dairy Queen with his family as a child. He loved the soft serve and the dipped cones.<\/p>\n\n\n\n
\u201cIce cream is more than just a product that you consume. Ice cream is smiles,\u201d he said.<\/p>\n\n\n\nA double scoop cone of Thai tea buttercrunch and matchaberry brownie with sprinkles at Sorry Not Sorry Creamery in Long Beach on Tuesday, April 29, 2026. Photo by Thomas R. Cordova.<\/figcaption><\/figure>\n\n\n\nWhen Sorry Not Sorry first opened in Las Vegas, they wanted to show off something the city had never seen before. That meant unique flavors like ube honeycomb, milk and cereal, honey lavender, and the seasonal black sesame cookies and cream.<\/p>\n\n\n\n
Belcher said it took a while for Las Vegas customers to get on board with their flavors, but he\u2019s happy the Long Beach community \u201cgets it.\u201d<\/p>\n\n\n\n
\u201cVegas is always kind of behind other cool emerging markets like Southern California or New York, or even some parts of Miami that really had these cool, trendy eateries,\u201d Belcher said. \u201cLong Beach and Cerritos immediately understood what we were trying to accomplish, and they loved the flavor profiles that we were coming up with.\u201d<\/p>\n\n\n\nJannai Cross helps a customer at Sorry Not Sorry Creamery in Long Beach on Tuesday, April 29, 2026. Photo by Thomas R. Cordova.<\/figcaption><\/figure>\n\n\n\nBelcher hopes his shop can give people a little bite of joy each time they visit. One of Belcher\u2019s favorite things is seeing people enjoying the ice cream and having a good time with their friends and relatives.<\/p>\n\n\n\n
\u201cIt’s really cool because we’re creating cool family memories that’ll outlive all of us,\u201d he said.<\/p>\n\n\n\n
Sorry Not Sorry, 4612 A Second Street, is open every day from noon to 11 p.m.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"Serving flavors like ube honeycomb and black sesame cookies and cream, owner Drew Belcher says he’s hoping to inspire joy with each bite.<\/p>\n","protected":false},"author":207,"featured_media":88752,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","inline_featured_image":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":"","_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"_":"","_author_alias":"","cap-aim":"","cap-description":"","cap-display_name":"","cap-first_name":"","cap-jabber":"","cap-last_name":"","cap-linked_account":"","cap-newspack_employer":"","cap-newspack_job_title":"","cap-newspack_phone_number":"","cap-newspack_role":"","cap-user_email":"","cap-user_login":"","cap-website":"","cap-yahooim":"","newspack_article_summary":"","newspack_email_html":"","newspack_email_type":"","newspack_featured_image_position":"","newspack_hide_page_title":"","newspack_hide_updated_date":false,"newspack_post_subtitle":"Serving flavors like ube honeycomb and black sesame cookies and cream, owner Drew Belcher says he's hoping to inspire joy with each bite.","newspack_show_share_buttons":"","newspack_sponsor_byline_prefix":"","newspack_sponsor_disclaimer_override":"","newspack_sponsor_flag_override":"","newspack_sponsor_only_direct":"","newspack_sponsor_url":"","newspack_article_summary_title":"Overview:","newspack_show_updated_date":false,"footnotes":""},"categories":[32365],"tags":[],"newspack_spnsrs_tax":[],"coauthors":[32346],"class_list":["post-88746","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eat","entry"],"_links":{"self":[{"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/posts\/88746","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/users\/207"}],"replies":[{"embeddable":true,"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/comments?post=88746"}],"version-history":[{"count":3,"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/posts\/88746\/revisions"}],"predecessor-version":[{"id":88761,"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/posts\/88746\/revisions\/88761"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/media\/88752"}],"wp:attachment":[{"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/media?parent=88746"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/categories?post=88746"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/tags?post=88746"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=88746"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/lbpost.com\/esd\/wp-json\/wp\/v2\/coauthors?post=88746"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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