Long Beach has long lamented that, despite its rich history within hip hop culture, it had yet to see a hip hop festival reflecting that rich history—until Summertime in the LBC came to the Queen Mary in 2017. A year later, it brought Snoop Dogg back to his hometown stage and, well, they plan to do it again this year.
It returns under a new name, “Once Upon a Time in the LBC” with Snoop headlining on Saturday, July 27. Joining Snoop will be YG, The Game, DMX, Bone Thugs, and another local son, Warren G.
The full lineup includes:
Tickets go on sale at 10 a.m. this Friday, March 15. Pre-sale tickets start at $100, with payment options available; after that, tickets range from $125 to $250, depending on which package you purchase.
The effect of concert promoter and producer Goldenvoice, the company behind massive festivals like Coachella and Desert Trip, inking its deal with the Queen Mary in 2017 to bring large-scale music festivals and concerts cannot be denied. A subsidiary of AEG, Goldenvoice has turned the grounds of the Mary into the city’s leading music venue: Tropicalia proved to be one of the year’s hottest tickets (even sans Cardi B, SZA stole the show) while the announcement of the much-anticipated Just Like Heaven festival led to a sell-out in less than a week, prompting the promoters to add an additional show.
For more information on the festival, click here.
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