Cal State Long Beach will host its first LB Giving Day—a 27-hour global fundraising drive for the community to come together and show their Beach Pride for the benefit of current and future students.

The event will be held on Thursday, March 15, focusing on generating support for four student-success initiatives: the Basic Needs, General Scholarship, Study Abroad and unrestricted Beach funds.

Schools First Federal Credit Union pledges to match up to $10,000 in LB Giving Day donations to the General Scholarship Fund, and the Forty-Niner Shops will match up to $10,000 in donations to the Basic Needs Fund, officials confirmed.

“Less than 28 percent of our funding now comes from the state, so our students increasingly rely on those four initiatives to help to fill the gap where state support and student fees fall short,” Kelsey Crane, the campus’ assistant director of annual giving, said in a statement.

Donations can be made on campus from 11:00AM – 2:00PM at the Philanthropy Fair (located in the North Quad), and online from Wednesday 9:00PM – Thursday 11:59PM.

The Philanthropy fair will feature Instagram giveaways, opportunity drawings, information booths and food trucks.

“Wherever you may be and whatever your capacity for giving, there are ways for alumni, parents, students, friends or faculty/staff members to participate,” Vice President of University Relations and Development Andrea Taylor said in a statement. “The important thing is that we all come together as a community so we can do more to help our students realize their academic dreams.”

Featured photo courtesy of CSULB.