Photo posted to Mayor Robert Garcia's Facebook page.
Mayor Robert Garcia announced Monday that he has introduced legislation to conduct a study of the signage and landscaping at all major entrances to the City, in an effort “project a positive image of Long Beach.”
The recommendation will come to City Council on Tuesday and will suggest that the City Manager “study, and report back to Council within 90 days with recommendations for improving and enhancing, the signage at major entrances to the City.” Examples of these locations include the 7th St. entrance from the 605/405 freeways, Downtown freeway entrances, Lakewood Ave. near the airport and the eastern and western ends of Pacific Coast Hwy., among other locations in Long Beach.
According to the announcement, the proposal notes that, “Clear signage indicating the boundary of the City, and clean, attractive landscaping are important to projecting an accurate and positive image of Long Beach to visitors.”
“First impressions are important, and we want to make sure people have an impression of Long Beach that reflects who we are,” said Mayor Garcia in a statement. “This is an opportunity to greet visitors and residents in a memorable way as they come into the City, and to beautify our neighborhoods and business corridors.”
As Councilmember of the first district, Garcia introduced similar legislation to study commercial signage throughout the City and to update the city’s signage regulations, which were implemented in 2013. At the City Council retreat in 2014, Councilmembers reacted positively to the possibility of an assessment of the state of Long Beach’s entrances, according to the release.
“Just a little more attention at some of these locations will go a long way to improving the welcome we offer visitors and residents,” the Mayor said in a statement. “A small investment can make a huge difference.”