Studies Show Southern California Rents on the Rise as Luxury Development Increases • Long Beach Post

Zumper report

A map showing the top 10 median one-bedroom rents in the United States. Long Beach was number 17. Photo Courtesy of

ADVERTISEMENT - Story continues below
Advertise with the Post

The price of rent in Southern California is projected to continue its upward climb over the next two years, as demand for multifamily units increases and vacancy rates are reduced, according to a study released by the University of Southern California Multifamily Forecast earlier this week.

The annual report, created by the school’s Lusk Center for Real Estate projects, forecasts rental increases in Los Angeles County of over $100 per month on average by 2018. The average rent in the county last year was $1,307 monthly, an increase of nearly $60 from the previous year. By 2018, the average monthly rent is expected to increase by over 4 percent to $1,416 county-wide.

The study linked construction patterns, demand for rental properties and home ownership trends, and found that despite an increase in permits in the SoCal region, nearly reaching its peak numbers seen prior to the Great Recession, the state that houses 13 percent of the nation’s population has only seen 8 percent of the country’s new residential building permit applications. The result is demand for rental properties outpacing construction.

“Though multifamily construction permits are back to pre-recession levels and have provided some relief, population and employment growth are driving up demand faster than new inventory can hit the market,” said Raphael Bostic, interim director of the USC Lusk Center for Real Estate. “For renters, new construction has simply kept a bad situation from getting drastically worse.”

The 36-page report puts LA County in third place in terms of average rent, with San Diego ($1,577), and Orange County ($1,736) having the two highest projected 2018 average monthly rents. However, the growth of jobs and influx of new residents have pushed more millennials into the rental market, something it also attributed to that demographics’ tendency to put off home-buying behaviors like starting a family or having children. It noted that despite a leveling off nationally, the local population growth will offset construction increases and “rents will continue to soar.”

“At a national level, it is clear that the great apartment bull market that started at the end of the Great Recession is coming to an end,” Christopher Thornberg, Beacon Economics founding partner said in the release. “Local supply constraints, combined with solid economic growth, implies that the softening will not be experienced locally.”

vacancy rates

Vacancy rates, according to the USC study, show the figure dropping further over the next two years. 

The report found that the county had the lowest vacancy rate of the four sub-regions (LA, Orange County, Riverside County, San Diego County) with only 4.2 percent of units available. In Long Beach that number was nearly half, with only 2.4 percent of rental properties open. However, the average rent in Long Beach fell short of the county average by about 40 dollars.

The study showed that despite national trends showing that more people are finding home ownership affordable and creditors are loosening the reigns a bit in granting more loans, California is not experiencing the same type of relief.

This has to do with the higher cost of real estate—the average cost of a home in California is about twice the national average—population growth, which saw four new residents move to the state for every new residence built last year, and construction of new units being skewed toward higher-end development.

Long Beach and the South Bay had the oldest housing stock on average, with 62 percent of its residential units built prior to 1970. Only Koreatown (64 percent) and Downtown LA (67 percent) had a higher percentage of older units. The Long Beach/South Bay market also had the second highest average rent in the LA region, having seen its average jump by 6.9 percent over the 2014 figure. 

According to the report, only four percent of the housing stock in the city has been developed after 2000, and of that, much of it has been luxury apartment homes and condos, like the recently completed Urban Village, Pacific Court and Current complexes that have studio and one-bedroom apartments starting between $1,800-$2,100 per month.

The city has made efforts to introduce more affordable housing units, but most have been remodeled or refurbished residences, not new developments. Earlier this month, it celebrated the opening of the Anchor Place project, which will provide 120 units to homeless veterans and extremely low-income families. The opening came less than six months after the city opened Century Villages at Cabrillo, which introduced another 80 units for families at risk of homelessness.


Mayor Robert Garcia, who has spoken publicly about his intentions to reduce the dearth of affordable housing in the city, said the project was proof of the city’s progress.

“Long Beach remains dedicated to ensuring housing stability for all our residents,” Mayor Robert Garcia said in a statement addressing the opening of Anchor Place. “This development illustrates our unwavering commitment to ending homelessness and enhancing quality of life for very low-income families and veterans.”

The Long Beach Housing Authority’s website has 43 listings of privately-owned affordable housing sources in the city, 26 of which are reserved for seniors or disabled residents. Many of the units have income caps based on the size of the household but offer discounts of up to 50 percent on rent with monthly rates ranging from $750 for a one bedroom unit to just under $1,100 for a two bedroom unit.

Still, rental costs for those residents that fall in the median have continued to rise.

A second study put out this week by Zumper, a firm that analyzes national rental trends, places Long Beach as the 17th most expensive rental market in the country with an average one-bedroom unit going for $1,200 a month. In total, seven of the top 25 cities on the Zumper report were from California, with San Francisco, Oakland, San Jose, Los Angeles and San Diego sitting ahead of Long Beach.

Devin O’Brien, head of strategic marketing with Zumper, said that as a whole, big cities across the nation have been trending up in respect to rental prices with very few on a downward trend. He attributed the number of California cities ranking near the top (San Francisco was ranked first at $3,590 per month) to job growth in both the Los Angels and Bay Area markets. He also noted that because these cities are so expensive to begin with, the price of real estate may be dictating what kind of new developments are being built in those cities.


“The majority of new construction in these cities is going to be in the higher end which makes total sense because if you’re a developer looking at an investment opportunity and you’re looking at Long Beach or LA and you have to pay an insane amount of money for a plot of land to get the permits to actually build, you’re going to generally look for a strong IRR (internal rate of return) on your investment,” O’Brien said.

However, both O’Brien and Bostic are optimistic that even with the growth of high end rental developments, eventually those higher income earners will become home owners and change the supply strategy when it comes to future developments in the region.

“While new inventory tends to favor higher incomes and more affluent neighborhoods, there is hope for other classes of renters” Bostic said. “High-end renters are the first to become homebuyers. As the demand for high-end dwellings slows, savvy developers will seek more projects built for people of more modest means.”

Jason Ruiz covers City Hall and politics for the Long Beach Post. Reach him at [email protected] or @JasonRuiz__LB on Twitter.

Support our journalism.

It’s been one year since the Long Beach Post began asking you, our readers, to contribute to keeping local journalism alive in the city.

Thousands have contributed over the past year giving an average contribution of $12.39 a month.

Please consider what the news and information you get every day from the Post means to you, and start a recurring monthly contribution now. READ MORE.

Select Payment Method
Personal Info

This is a secure SSL encrypted payment.

Donation Total: $12.39 Monthly


Share this:

« »