Photo courtesy of the Dew Tour.
Mountain Dew’s Dew Tour is looking to kick it in Long Beach this summer, from July 22 to July 24, as part of a new skate-specific event, the company announced today.
The event will take place at the Long Beach Convention and Entertainment Center, with action sports media company TEN (Transworld SKATEboarding, Transworld SNOWboarding, Newschoolers, Powder, Snowboarder, Grind TV) leading the way.
“There is so much happening in Long Beach with skateboarding right now that it felt right to host the summer event there. It is also a great centralized location for both LA and OC residents that want to experience Dew Tour,” said Adam Cozens, vice president and general manager of TEN in a statement. “We are looking forward to collaborating with the Long Beach community to host a unique summer event that will celebrate the city’s rich history in music, arts, culture and skate.”
The new tour will focus on a new team competition that will emphasize style and creativity, as well as contributions to the digital space.
“It was important to us to honor skating’s roots while still bringing something new and different to the table. The team contest was designed to celebrate the style, creativity and fun of the sport while the individual skate contest stays true to its core,” said Chris Ortiz, Dew Tour’s managing editor, in a statement.
The new dewtour.com will launch on May 3 with new content, including the team format of the tour, course info, competing athletes and more.
As part of the buildup for the tour, organizers also captured DEW athlete Sean Malto skating his favorite spots in Long Beach. Click here to view.