![\"Cheetos01\"](\"https:\/\/lbpost.com\/wp-content\/uploads\/2014\/11\/Cheetos01.jpg\")
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The entrance to the pop-up stadium being constructed by Cheetos. Photos by Brian Addison.<\/em><\/p>\n They\u2019re invading Long Beach\u2014Los Cheetahs, that is. And if you\u2019re wondering if there is any association to Chester Cheetah, the mascot of the ever-delicious, finger-dyeing snack Cheetos, well, you\u2019re absolutely right.<\/p>\n Following the growing popularity of the World Cup in the US, Cheetos has created its own pseudo-fantasy, trick f\u00fatbol team. The company even conjured up a villainous rival team for the neon-orange-clad heroes; Los Jefes is cast as the “uptight” (as Cheetos describes them) foil to the mischievous and fun-loving Los Cheetahs.<\/p>\n Given this is the inaugural game of Los Cheetahs, Kuechenmeister claimed that the first game had to be a \u201cspectacle of epic proportions\u201d where Cheetos \u201cpulled out all the stops.\u201d<\/p>\n That spectacle will consist of a massive (albeit smaller than Major League Soccer or World Cup fields) pop-up field, measuring 80 yards long by 45 yards wide, right on Alamitos Beach. The mini-stadium\u2014designed with the input of the players themselves, including Los Cheetahs\u2019 goalie, famed Mexican footballer Jorge Campos\u2014is able to hold more than 3,000 spectators. Players will play on astro-turf, while people will be able to catch the action by way of a massive jumbotron screen.<\/p>\n Adding to the excessiveness of it all will be American Idol alumni Stefano Langone singing the national anthem and Campos appearing before the game to sign soccer balls and pose for photos\u2014something you should take advantage of, given the foot master has two World Cup appearances under his belt.<\/p>\n![\"Cheetos02\"](\"https:\/\/lbpost.com\/wp-content\/uploads\/2014\/11\/Cheetos02.jpg\")
\u201cThe Cheetos brand felt this was the right time to bring consumers a new, fun and exciting way to interact with the brand through soccer,\u201d said Chris Kuechenmeister, spokesperson for Cheetos. \u201cWith no existing trick f\u00fatbol teams out there, the Cheetos brand saw an opportunity to create an experience that brings consumers together through a sport they love, and gives them the chance to explore their inner mischief while enjoying time with family, friends and other fans.\u201d<\/p>\n![\"Cheetos05\"](\"https:\/\/lbpost.com\/wp-content\/uploads\/2014\/11\/Cheetos05.jpg\")
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