A letter to readers: Long Beach Post is expanding under new ownership

The late Shaun Lumachi, a co-founder of the Long Beach Post, had a saying known to many in the city: What’s next.

It wasn’t a question. It was a statement. It was an open-ended challenge, a declaration. He was not willing to accept the status quo. He pushed those around him to have the courage to try something new.

Today is What’s Next.

For the past few months, a group of journalists and concerned local residents have collaborated behind the scenes to rethink how Long Beach — the second-largest city in Los Angeles County — should be covered. We believe Long Beach, and every community, deserves a publication that is essential to its readers, a publication that holds leaders to account, one that is locally owned and operated, one where profits are reinvested in the growth of the publication and the community, one that binds the city together and calls its residents to action.

Under new ownership, the Long Beach Post will be quadrupling its editorial and business staff to employ the largest newsroom in the city. You’ll recognize some of our additions: Tim Grobaty, who’s been writing columns about Long Beach for 42 years, and Brian Addison, a former editor at the Post and an award-winning writer based in Long Beach. We are also honored that the entire existing Post team — Dennis Dean, Stephanie Rivera, Asia Morris, and Jason Ruiz — has agreed to stay with the publication to continue its excellent work, and join us on this journey.

More staff additions will be announced in coming months, each bringing incredible talent and energy to this growing newsroom as we kick off a new era in Long Beach journalism.

The Long Beach Post will now be operated by a newly formed local company, Pacific Community Media, as a subsidiary of Pacific6 Enterprises, a Long Beach-based community investment and development firm made up of six local partners who are investing millions of dollars in the community.

Though the partners of Pacific6 have invested in this new venture and will guide financial sustainability and strategic vision for Pacific Community Media, I want to make clear: They will not have any say in news and editorial decisions or coverage. We are grateful for their support and investment in expanding local news, and all of us have agreed to an ethical framework that will provide the necessary separation to maintain the public’s trust. We will cover Pacific6’s investments in the city as we would any other person or business.

As of today, this is the largest media organization in Long Beach. Our work and our words must be unimpeachable. Nothing is more important to the Long Beach Post than our integrity — our legitimacy comes from you, our readers, and from the community we serve.

It’s this kind of foundational public trust Shaun believed in when he founded the Post in 2007, along with his friend and colleague Robert Garcia, years before Robert was first elected to the Long Beach City Council, and then as mayor.

Shaun was my friend and colleague, as well. We went to college together. He was the best man at my wedding. I officiated his wedding. He was one of the first people to hold my son when he was born. After he was killed by a distracted driver in December 2011, I had to inform his wife and his parents that Shaun was gone. Many tributes and memorials followed, and his legacy is forever imprinted in the history of this city.

Over the past six and a half years, I have been trying to figure out What’s Next, for myself, for my community, for this wonderful city where my children are growing up. I finally did figure out the answer, and you’re reading it right now.

I know Shaun would be proud that the organization he helped create over a decade ago is still here and thriving.

On behalf of our entire team, thank you for reading the Post and for believing in vibrant local journalism.

David Sommers
Long Beach Post
[email protected]

A Note to Readers from Cindy Allen,
former Publisher and Owner of the Long Beach Post

In light of the letter posted today from the Post's new Publisher, I thought it was important to provide the significant…

Posted by Cindy Allen on Tuesday, June 19, 2018


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David Sommers is publisher of the Long Beach Post. As the publication’s top leader, he is responsible for everything from editorial and advertising to technical and corporate operations. On any given day, you can find him meeting with advertisers, schmoozing with city leaders and poring over tough news decisions. He’s also responsible for fixing the copy machine, setting up officer furniture and keeping the newsroom well-stocked with paper towels and coffee pods.