Eleven years ago today, the Long Beach Post was launched with the message, “If you are reading this post, you are now an active participant in a great new media experiment.”

Since then, we’ve gone from an experiment in community-driven journalism to the city’s most-read source for Long Beach news, all while providing our service completely free; maintaining a balance between our advertisers’ needs and our readership experience by providing high-impact advertising without the need for annoying pop-ups or disruptive full-screen ads; and keeping our commitment to remain local in coverage, as well as in ownership and operation.

In keeping with our core tenets of always investing in new technology and remaining nimble to meet the ever-changing needs of our readers, this week we launched an all-new website, the seventh version of the Long Beach Post in 11 years.

We stripped the site down to the bare essentials to put our journalists’ work front-and-center, make the stories you’re looking for easier to find, and create a seamless experience for our readers. We also created it to be expanded upon; a stable platform on which we can experiment and build a robust and forward-thinking local news machine.

We have a lot planned for this year, and we want to know what you think as we move forward. We’re currently running our 2018 Readership Survey, and would be grateful for your open and honest feedback.

A huge, heartfelt thank you goes out from us today to all of the talented, impressive and dedicated community contributors, columnists, reporters, editors and staffers who have helped us get to this point over the years, and to the amazing staff we have today.

Thank you to the businesses and organizations who have helped us grow and kept us going, whether it be by letting us tell your story, or by entrusting us with your advertising dollars, we are enormously grateful for your support.

And finally, thanks to you, our reader. You are the most important part of all of this, and we thank you for choosing us.

Happy Birthday, Long Beach Post, and here’s to another year of telling the story of the city we love.

Free news isn’t cheap.

We believe that everyone should have access to important local news, for free.

However, it costs money to keep a local news organization like this one—independently owned and operated here in Long Beach, without the backing of any national corporation—alive.

If independent local news is important to you, please consider supporting us with a monthly or one-time contribution. Read more.

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