“The enlightenment and empowerment of the individual” will be the theme of this year’s ComplexCon, the massive pop culture convention readying to take over Long Beach for the third consecutive year November 3-4.

Tens of thousands of fans gathered to attend the second annual ComplexCon that took place at the Long Beach Convention Center on November 4 and 5, a weekend filled with surprise celebrity appearances and exclusive merchandise.

The art, fashion and music mega-festival known as ComplexCon is just around the corner, with major influencers in streetwear, tech, contemporary art and more to land in Long Beach this weekend.

Guiding the festival this year will expectedly be Pharrell Williams, Takashi Murakami and Marc Ecko sitting on the host committee, among other influential people.

Aside from the activations in a league of their own, like Nike’s basketball court and A Bathing Ape’s almost ceiling-tall walls showcasing Travis Scott’s collaboration Lamborghini, we traipsed through the ComplexCon streetwear jungle and picked out the five best, and five worst setups. It’s amazing what these brands accomplished, with most of them nestled into the smallest of spaces, to catch the attention of the thousands of attendees wandering the ComplexCon convention space. Here’s what we think worked and what didn’t.

Complex magazine’s inaugural culture festival, ComplexCon, is coming to the city next month and they’re hooking Long Beach locals up with a sweet discount