Everything you need to know about the grand opening of retail complex 2nd & PCH

The operators behind 2nd & PCH, the 11-acre retail complex at the southwest corner of Pacific Coast Highway and Second Street, will host its grand opening on Oct. 24. along with a flurry of events throughout the week.

While anchor tenant Whole Foods will be open on Oct. 23 at 8 a.m., a much larger grand opening celebration will take place on Thursday, Oct. 24. It is then that a handful of other tenants will open while most of the other spaces will be open on Oct. 25 or after.

For the Oct. 24 grand opening, several activities will be taking place, including a “Golden Ticket” giveaway at 8 a.m. where the first 200 people receive a bag of some sort. Following this, the ribbon cutting will take place at 10 a.m., followed by a Pow! Wow! Long Beach event hosted by Pow! Wow! founder Jasper Wong. From 11 a.m. to 4 p.m., there will be art tours and community events throughout the complex followed by a two-hour concert at 6:30 p.m.

On Friday, Oct. 25, 2nd & PCH will celebrate Halloween, including pumpkin decorating at 3 p.m. and a meet and greet with the Sanderson Sisters (imitators; not the actual cast members) from “Hocus Pocus” along a screening of the popular kids film afterwards. For more info on this day’s event, click here.

Saturday, Oct. 26, includes an experience provided by the Aquarium of the Pacific, a Baby Shark/Pink Fong show for the family, and a free concert featuring Adam Topol and Matt Costa Concert. Click here for more info on Saturday’s event.

Sunday, Oct. 27, will include a beer garden, pumpkin decorating, and more music. Click here for more info.

As for the complex itself, here’s your complete guide to the everything you can buy, eat, and explore:

For food:

  • The Bungalow: Famed chef Chef Michael Mina will join The Bungalow lounge group by overseeing the menu of its first Long Beach location. Taking over one of the largest spaces in the complex—The Bungalow Long Beach is expected to inhabit over 8,000 square-feet—Mina has partnered with Brent Bolthouse, the man behind The Bungalow, by taking over two new locations; one in Long Beach and another in La Jolla.
  • Shake Shack: The East Coast hamburger staple will be opening its first Long Beach location at the development.
  • Tocaya Organica: The L.A.-based fast-casual spot offers vegan Mexican food that is decent, accessible and brightly plated. This will be their first location between San Diego and L.A.
  • Urban Plates: With a ton of locations—mainly in Orange County but stretching into Los Angeles—this chain has become one of the bigger players in OC’s fast-casual scene. Think comfort food without too much excess: grass-fed steak, meatloaf, turkey sandwiches…
  • Noble Bird Rotisserie: Being this will be its inaugural location, there is little information as to what Noble Bird will offer other than rotisserie chicken (and maybe some other birds?) of some kind.
  • Otosan: Another unique addition to the complex, the only hint that was provided about Otosan is the fact that it will serve sushi “coupled with traditional cuisine and a breathtaking backdrop.”
  • The Italian Homemade Company: The NorCal-based pasta restaurant—it has four locations in the Bay Area—caters to straightforward, simple, non-fussy pasta dishes.
  • Tuesday’s Sweet Shoppe: With the loss of Rocket Fizz in Belmont Shore, perhaps Long Beach could use a candy shop—and Tuesday’s is a warm welcome. With only one other location in Los Angeles, the space  is owned and operated by Michael and Emily Roiff, Emily’s brother Alan and, of course, little 4-year-old Tuesday, the Roiff’s daughter and the store’s namesake.
  • Ola Mexican Kitchen: The newly minted Long Beach location marks the second Ola, behind the Huntington Beach flagship Mexican-American restaurant.
  • Hungry Angelina: After opening a massive 4,500-square-foot flagship store on the ground floor of the Etsy headquarters, vegan restaurant Hungry Angelina—the brainchild of Chef Michael Kenney—will open its second location in New York and its first California location here in Long Beach.
  • Mixt Greens: This San Francisco-based mini-chain advertises its “eco-gourmet” menu that serves up environmentally sound meals.

For apparel:

  • Lululemon: Having managed to build an empire out of selling $130 Wunder Unders, the brand’s moniker for workout tights, along with an array of other pricey workout clothes, Lululemon is a cultural phenomenon of sorts—and this will mark the brand’s second Long Beach location, following its inaugural local store at the East Long Beach LBX complex.
  • Urban Outfitters: The apparel and lifestyle shop has been synonymous with hipsterdom—and Long Beach, after existing outside the city’s boundaries for decades, will finally have its first one.
  • Warby Parker: Founded in 2010 in Philadelphia by Neil Blumenthal, Andrew Hunt, David Gilboa, and Jeffrey Raider, the eyeglass wear company skyrocketed in popularity by offering what they call designer-quality glasses (with prescription lenses) for nearly a quarter of the going price for most designer prescription glasses.
  • gorjana: Founded by Laguna Beacher Gorjana Reidel in 2004 following stints at Neiman Marcus, this Orange County-birthed jewelry store has grown to include multiple locations, with this being its first in Long Beach. To read a Forbes profile on Reidel, click here.
  • Athleta: In direct competition with Lululemon will be Athleta, a fitness apparel store that focuses mainly on women’s and girls’ fitness clothing.
  • Free People: The self-described “boho” women’s clothing store has a hefty set of existing boutiques ranging from Torrance to Costa Mesa. Who do they cater to? Well, here’s how founder Meg Hayne describes it: “This is who we want to reach: A 26-year-old girl, smart, creative, confident and comfortable in all aspects of her being, free and adventurous, sweet to tough to tomboy to romantic.”
  • Linne’s Boutique: One of Seal Beach’s anchor shops along Main Street, this tiny shop will open its second location that will offer everything from silk komono cardigans to plaid dresses to floral rompers.

For pampering:

  • Sephora: The massive makeup and body care store has long existed in other shopping centers and will give nearby ULTA a run for its money when it opens its first Long Beach location.
  • Holly & Hudson: This Newport Beach nail spa is quickly expanding, having opened a second location in Huntington Beach and a soon-to-open location in Manhattan Beach. Basically, ladies or gents alike can go in, have a few cocktails, and give their hands a Treat Yo Self day.
  • Cotton Blow Dry Bar: This Huntington Beach-based salon is, well, a salon that specializes in Brazilian blow-outs.
  • LATHER: Soap, shampoo, face wash, conditioner… Straight up.

And for the rest:

  • Paper Source: Founded in the 1980s boom of stationery stores that eventually birthed spots like Papyrus, Paper Source continues to operate over 100 locations nationwide.
  • Motion Stretch Studio: This national fitness studio—with existing locations in Austin, Boston, and Atlanta before they expand into the San Diego and Long Beach markets—focuses on stretching to “increase flexibility, improve range of motion, and even boost your immunity,” according to its marketing collateral.
  • Barry’s Bootcamp: With locations ranging from Venice Beach to Irvine, this popular bootcamp-style workout joint brags about burning 1,000 calories in single sessions with its instructors.
  • The Shade Store: Blind, blinds, and more blinds. Straight up.
  • BOXHAUS: Boxing rings. Straight up.
  • Be Fit Pilates: Pilates. Little more, little less.
  • Hawt Yoga: Yoga. Little more, little less.
  • AT&T Mobility
  • Chase Bank
  • HSBC Bank
  • TSG Wealth Management

Brian Addison is a columnist and editor for the Long Beach Post. Reach him at [email protected] or on social media at FacebookTwitterInstagram, and LinkedIn.

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Brian Addison has been a writer, editor, and photographer for more than a decade, covering everything from food and culture to transportation and housing. In 2015, he was named Journalist of the Year by the Los Angeles Press Club and has since garnered 16 nominations and two additional wins for Best Political Commentary for his work at KCET and Best Blog for Longbeachize, a section of the Long Beach Post. Brian currently serves as a columnist and editor for the Long Beach Post.
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