The Downtown Long Beach Alliance (DLBA) has announced that their communications manager position will be taken on by new hire Hazel Quimpo, a Long Beach resident, who will manage traditional public relations tasks as well as develop the voice of the organization and continue the growth of its social media presence.

“Hazel’s background in both traditional and digital media is a welcome addition to the DLBA team,” said Kraig Kojian, president and CEO of the DLBA, in a statement. “Her proven experience will help keep both existing and new developments in Downtown Long Beach on the nation’s radar.”

A CSULB alumna, Quimpo brings her experience in events, PR, community management, and marketing to the DLBA. She has managed events and coordinated marketing at a local level for both the Museum of Latin American Art and the Long Beach Museum of Art. Following her time at the two museums, she launched the Orange County and Long Beach communities for Yelp, where she grew their newsletter to over 500,000 subscribers, according to the DLBA.

In 2012, Quimpo started her own business as an events and media consultant, where she met the CEO of Santa Monica-based tech startup, Sensay, and became their fourth employee. Under her management, the Sensay community grew from zero to over one million users before the company closed a $5 million round of funding, according to the DLBA.

“I am very passionate about the Long Beach community, and Downtown in particular, so joining the DLBA team is very exciting to me,” stated Quimpo, who wants to focus her career on local endeavors. “Keeping all of the development and events in Downtown Long Beach front and center in the media is one of my main goals, as well as continuing to be the go-to source for the latest DTLB news.”