Bellhops, a Lyft-like moving service that arrived in Long Beach earlier this year, announced it has raised $6M from Silicon Valley Investors, bringing the company’s total venture funding to $7.8M.

The company opened shop in Long Beach in May after success in other cities since October 2012.

The business model works a little like Uber, wherein the movers, usually students, are contractors and get to choose their own jobs, said co-founder Cameron Doody.

Everything is coordinated through a web app, Doody said, which relays pictures and biographies of Bellhop movers to customers. It also allows the movers to communicate with the customers before the move.

Like other sharing economy services, customers don’t get to choose their Bellhops. Instead, jobs appear and are claimed by Bellhops on their smartphones on a first-come first-served basis.

“We’ve been serving Long Beach residents for the past year at limited scale, but we’re excited to have the capital we need to focus on becoming a staple in the community here,” Doody said. “Bellhops is built for Long Beach diverse group of young professionals, students and families who need an affordable, fun alternative to traditional moving services.”

Bellhops’ fundraising efforts was led by Binary Capital, a San Francisco based venture capital firm whose founders are notable for their early investments in Instagram, SnapChat and Twitter. Other investors participating in the round include Lowercase Capital (Facebook, Uber, Twitter), Scott Banister (Zappos, PayPal, Uber), Alexis Ohanian (founder of Reddit) and the rapper Nas.

“We’re pumped about our new additions to the team,” Doody said. “Each of our investors is bringing a unique value-add for our company to help us with growth, product and brand. Human capital has been our strongest investment. The additional capital will allow us to continue to focus on team building.”

To book a Bellhop, or to express interest in becoming a mover, visit its website.