Photo courtesy of Formula Drift

The City of Long Beach is calling on residents to use their smartphones in an effort to help them catalog all of the unregistered billboards in the city.

The City is hoping to inventory the numerous billboards that exist around the city, specifically the ones built between the 1940s and 1960s when the city did not require them to be registered. Although city staff is independently going through and making their own assessment, 50 square miles at a time, they are turning to a crowdsourcing method to take advantage of the resources brought by collective knowledge.

Through the Go Long Beach app, residents will be able to help speed up this time-consuming process of locating all the billborads city wide. Simply utilize the new section for the billboards located under “New Issue” to make reporting billboard sightings as easy as possible. Results will be integrated into the City’s billboard inventory system.

“We want people to be the community’s eyes and, in this case, fingers on their smartphones to help improve our city,” said Mayor Bob Foster. 

The “Go Long Beach” App is available from the Android Play Store and from the iPhone App Store.