Garcia Named Among Top 10 Mayors in the Country for Twitter Skills
Long Beach Mayor Garcia has officially made-it—Twitter-wise.
He was listed yesterday as a member of the country’s “Tweet Elite” in a report by Development Counselors International (DCI), a consulting firm that focuses on international marketplaces.
The study was completed in 60 days—from January 1 to February 29, 2016—to determine the tweet skills of the mayors in the United States’ 250 largest cities. Garcia made it to the top 10, with his ranking of 10th in the country.
“Twitter has emerged as a powerful tool for mayors to interact with citizens on a daily basis and actively listen to views outside of their inner circle,” said Andy Levine, President and Chief Creative Officer, DCI in a statement. “Our aim was to highlight the ‘jedi masters’ of this important communications tool.”
The study measured size of audience (30 percent of the ranking), which was measured by number of Twitter followers divided by the city’s population; frequency (20 percent), which was measured by average daily number of tweets communicated by each mayor; responsiveness (20 percent), which was measured by average number of daily reply tweets by each mayor; engagement (20 percent), which was measured by average percentage of retweets/likes by each mayor’s followers) and influence (10 percent), which was measured by the number of other mayors who follow the mayor’s account.
The Twitter results for the top 10 were as follows:
- Mayor Stephanie Rawlings-Blake – Baltimore, Maryland – @MayorSRB
- Mayor Muriel Bowser – Washington, District of Columbia – @MayorBowser
- Mayor William Peduto – Pittsburgh, Pennsylvania – @BillPeduto
- Mayor Jennifer Roberts – Charlotte, North Carolina – @CLTMayor
- Mayor Stephen K. Benjamin – Columbia, South Carolina – @SteveBenjaminSC
- Mayor Kasim Reed – Atlanta, Georgia – @KasimReed
- Mayor Francis Slay – St. Louis, Missouri – @MayorSlay
- Mayor Martin Walsh – Boston, Massachusetts – @Marty_Walsh
- Mayor Andy Berke – Chattanooga, Tennessee – @AndyBerke
- Mayor Robert Garcia – Long Beach, California – @RobertGarciaLB
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