Last week, the Port of Long Beach announced the launch of a new website, including an updated logo and branding: “The Port of Choice.”

“The new logo and tagline . . . are a clear declaration of our focus on innovation and visionary leadership that we share with our industry,” Executive Director Mario Cordero stated.

The port describes the new, mobile-friendly website as “dynamic and modern.” The rebranding is meant to reflect the port’s focus on remaining competitive through collaboration with business partners, the community and government agencies, according to a press release.

Some of the website’s new features include optimization for tablet and smartphone users, social media integration, an interactive map, photo galleries, improved online forms and calendar, and an enhanced search function.

The use of turquoise in the new logo represents a 50/50 mix of green and blue in honor of the Green Port environmental focus and blue as a reference to the Port’s reputation as a deep water port. The cargo container in the new logo doubles as a check mark in supporting consumer, community, and business choice, supporting a new tagline: “The Port of Choice.” Torrance-based Stellar Agency conducted the development of the new brand, as well as the updated website.

Formerly “The Green Port,” the announcement emphasized that the port’s environmental sustainability policies of the past 13 years and its presence in the community remain a priority.

“Those efforts are, and will continue to be, very significant parts of the Port’s brand promise,” said Long Beach Harbor Commission President Bonnie Lowenthal. “The new logo and website reflect the evolution of the Port of Long Beach’s goals and objectives as a conduit of international commerce, and showcase our prowess as an economic engine and a provider of sustainable, responsible and efficient services and facilities.”