Long Beach entrepreneur duo Jóse Cordón and “Dire” Mercado combined their love for apparel design and their hometown to create 1897LB, a streetwear shop aimed to clothe skateboarders and otherwise active Long Beachers.
Long Beach's most read source for local news, investigative reports, arts & culture, food, business, sports, and real-estate.
Long Beach entrepreneur duo Jóse Cordón and “Dire” Mercado combined their love for apparel design and their hometown to create 1897LB, a streetwear shop aimed to clothe skateboarders and otherwise active Long Beachers.