Beachwood BBQ and Brewing’s Tovarish Imperial Espresso Stout label, designed by Bob Sattler, is up for votes on CNBC’s online “Most Loved Beer Label” competition.

The dark and nutty Tovarish, which its gorgeous label so wonderfully mirrors, has been pitted against Rogue Ale’s Sriracha Hot Stout Beer in the first bracket. Voters have until Friday at 7:00AM PT, 10:00AM EST to cast their clicks for the best beer label design in the states. 

Breweries and consumers submitted pictures of the labels that stood out to them in 2014 to CNBC for consideration for this year’s competition. The CNBC Beer Label Madness selection committee then reviewed all submissions and created a slotted field bracket, “March Madness” style, which consists of four groups of 16 labels.

The competition was conceived in March 2013, to highlight the most loved label of 2012, of which Troegs Brewery Nugget Nectar was crowned the CNBC Beer Label Madness Champion.

So send some local love to Beachwood’s creative brew team, who not only spend copious amounts of time and and energy on what you’re happily drinking, but also have to consider how they’re going to brand that taste.