Matt Chernus has gone from lead singer of a Cleveland metal band to head burger chef at Horny Corner, but on that 15-year journey, one thing’s stayed the same: his taste for the extreme.

From humble beginnings serving out of a food truck that struggled to surpass 40 mph, Chernus in April upgraded to a metal-themed burger concession stand near Bayshore Beach, where he serves burgers piled high with a medley of far-out ingredients.

“It’s the raddest location because every day you feel like you’re on vacation or like in some ‘80s John Candy movie,” Chernus said.

For Long Beach Burger Week, which runs through Sunday, he brought back a fan favorite from the past.

The $15 Cowboy from Hell — an ode to the Cowboys from Hell album released by the Texas-based heavy metal band Pantera — comes with pulled barbecue chicken, jalapeño bacon, garlic aioli, cheddar, red onions, lettuce and mosh pit barbecue sauce all piled on top of a beef patty.

Matt Chernus, owner of Grill ‘Em All, at his burger shack at Horny Corner in Long Beach, Tuesday, July 23, 2024. Photo by Thomas R. Cordova.

The restaurant’s first brick-and-mortar opened in Alhambra in 2013 with the help of $50,000 in prize money Chernus won from the Food Network’s first season of “The Great Food Truck Race.” Its location roughly eight miles east of downtown Los Angeles served its last burger on Jan. 21.

Chernus had been making the roughly 26-mile commute from Long Beach, where he has lived for over 10 years, to the Alhambra storefront for the entirety of the time it was open.

His efforts to open a location in Long Beach came to fruition when his real estate agent found out the city was leasing out the concession stand at Bayshore Beach.

He reached an agreement with the city to begin leasing the property in July 2021, but construction delayed the opening until late April this year.

The Cowboy from Hell burger created for Long Beach Burger Week in Long Beach, Tuesday, July 23, 2024. Photo by Thomas R. Cordova.

The eatery’s interior includes “Death to False Burgers” in red font on a black wall along with a sign that declares “no mosh pits, crowd surfing, stage diving, wall of death or slam dancing.” Behind the register, Chernus printed out flyers advertising old metal concerts at the Fenders Ballroom — a Downtown Long Beach music club that closed in 1989 — and the Long Beach Arena.

Originally from Cleveland, Ohio, Chernus moved to Los Angeles nearly two decades ago with his “stoner metal” band Amps II Eleven. After his music career didn’t pan out, he was working in the restaurant industry when he and his former business partner decided to start a food truck in 2009.

Grill ‘Em All now offers fries for $5-$11, $9 craft beer on tap and in tall cans, salads ranging from $8-$12, and options for kids including chicken strips, grilled cheese and a hot dog.

But the restaurant is known for its creative burger combinations. The $16 Behemoth comes with two grilled cheese sandwiches as buns with cheddar, barbecue sauce, bacon, grilled onions, pickle and a patty in between.


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And the $15 Dee Snider – named for the Twisted Sister singer and songwriter – contains peanut butter, strawberry jam, bacon and sriracha on a burger patty. The dish got its name because its colors resemble the makeup Snider wore in the early days when performing with the “We’re Not Gonna Take It” hitmakers.

Snider himself visited the Alhambra location twice — once to enjoy his namesake burger and a second time to sign autographs for fans.

“He’s the nicest rock-and-roll guy I have ever met in my life,” Chernus said. “We’re hoping that he’ll come by here sometime [and] sign the wall of fame.”

Grill ‘Em All also features a new burger each month to keep the menu fresh.

“It is a challenge, a really annoying challenge, but at this point, I don’t think we’ll ever stop doing it,” Chernus said.

Two beachgoers walk past the Grill ‘Em All, burger shack at Horny Corner in Long Beach, Tuesday, July 23, 2024. Photo by Thomas R. Cordova.

This month’s burger is the Warmaster, which comes with jalapeno bacon, deep-fried dill pickles, ghost pepper jack cheese, cream cheese, hickory-smoked whiskey barbecue sauce and lettuce with a beef patty.

The reception from neighbors has been “overwhelmingly positive,” Chernus said. Fans of the Alhambra location have even come to visit.

“It was probably the most black T-shirts this beach has ever seen,” he said.

Grill ‘Em All is at 5411 E Ocean Blvd., at the south end of Horny Corner just southeast of 54th place. It is open Tuesday through Sunday from 11 a.m. to 9 p.m.