Rock Bottom Releases Fire Chief Ale With Sale Proceeds Benefitting LBFD

Whoever said drinking beer is a waste of money has never bought a glass of Rock Bottom’s Fire Chief Ale. Released once a year along with a special themed menu of spicy foods, Fire Chief Ale is the brewery chain’s most selfless promotion, one that donates a portion of the proceeds to local fire departments and their charities.

Fire Chief AleAt Rock Bottom Long Beach, the beer will be officially tapped on Tuesday, February 25 and for every pint sold through March 30, Friends of the Long Beach Fire Department will receive a 25-cent donation.

The beer, brewed by Rock Bottom Long Beach’s in-house Brewmaster Thomas Mercado, is a medium-bodied amber ale made with toasted malts and Northwestern hops. Its release coincides with a limited-time complementary menu that includes fire-themed dishes such as “3-Alarm Brisket Chili,” “Tequila Lime Shrimp Salad,” a jalepeño bbq-sauce Cowboy Burger and “Campfire Shrimp” with a smokey paprika glaze.

Since the promotion’s inception in 1991, Rock Bottom has raised nearly $1.6M for fire departments around the country. 

A tapping party for this year’s Fire Chief Ale will take place at 5PM at Rock Bottom Long Beach, 1 Pine Ave.

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Sarah Bennett is a contributor to the Hi-lo and the editor-at-large at the Long Beach Post. She is also a professor at Santa Ana College where she was once a student before transferring to USC to earn her bachelor’s and master’s degrees. Sarah has written about music, art, food and beer in local, national and international publications for over a decade. An L.A. native and longtime resident of Long Beach, she is the co-founder of Long Beach Zine Fest and managing editor at theLAnd magazine. She never sleeps.
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