There’s a new ice cream flavor coming out of Long Beach in the form of a sweet and citrusy incentive to get more people to vote in the upcoming, Nov. 3 election.
“Honor Ruth” is Long Beach Creamery’s citrusy, organic vanilla ice cream-based concoction complete with fresh lime curd and lime meringue cookies, created in honor of the late Supreme Court Justice Ruth Bader Ginsburg. The creation is based on Frozen Lime Soufflé, one of Ginsburg’s favorite desserts, reportedly made by her late husband, Martin “Marty” Ginsburg.
Long Beach Creamery’s Dina Amadril, known for her consistent churning out of experimental, tastebud twisting flavors, with a focus on using locally sourced ingredients, was commissioned by Long Beach-based creative agency Intertrend to create the RBG branded flavor. Intertrend CEO Julia Huang’s goal is to encourage more people to vote, specifically in Long Beach where voter turnout tends to be “unbelievably low,” Huang said.
“I’m just so, so happy that we’re going to be able to do this and hopefully, we’ll get Long Beach to support it… and the voters to go and take advantage of the first 200 free scoops,” Huang said.
On election day, patrons can bring proof that they voted and receive a free scoop of any flavor as well as a commemorative pin. The free scoops will be served to the first 100 customers at the Downtown Long Beach location and the first 100 customers at the Bixby Knolls location.
When Huang approached Amadril about the idea, Amadril’s first thoughts were, “that she was thinking like me.” See, Amadril had already begun the process of finding a means to honor Ginsburg’s legacy but had yet to land on a decision.
“We were running through a whole bunch of different ideas, trying to come up with—OK, there’s an R, there’s a B, there’s a G, let’s do like Raspberry, Banana, Granola. We were running through like how can we make RBG the flavor?”
With a little more research, Amadril discovered that Ginsburg was a “famously terrible cook,” that “she burnt swordfish so often even her son couldn’t eat it anymore,” Amadril laughed, so her husband Marty became quite an accomplished chef, leaving behind a pages-long recipe for Ginsburg’s favorite dessert, the aforementioned Frozen Lime Soufflé. (Check out this NPR piece on the accomplished home chef.)
“When you’re reading through it, it’s almost like the guy’s talking to you,” said Amadril. “For me, it all came down to her and Marty’s relationship, that was something I really wanted to celebrate. If the flavor of the ice cream makes somebody say, ‘Dang I gotta go vote now,’ that would be perfect, but I don’t have any illusions about that. Hopefully, in California, we’re all gonna be voting anyway. We’re all kind of riled up.”
With the making of the flavor underwritten by Intertrend, retail sales will be donated to ACLU SoCal. It was in the late ’60s when Ginsburg started volunteering for the ACLU, and later joined as the founding director of its Women’s Rights Project. While there, she participated in more than 30 Supreme Court Cases, winning five of the six cases she argued, according to the ACLU’s memoriam to Ginsburg.
“I wouldn’t have ever been able to buy my house myself or finance a lot of things on my own,” Amadril said. “In order for me to get a mortgage, she had to pass a specific law and challenge the status quo. And there are so many things that I as a female would not be able to take on and be as independent as I am today if she wasn’t there fighting for us.”
Amadril noted that what’s been extra special about making “Honor Ruth” is that it’s a female-led project. From her and Huang as its two leading business owners to the lid illustration depicting Ginsburg that 10-year-old artist Eloise Wong drew when she was eight, and Long Beach Creamery in-house illustrator Kate Maleki’s portrait of the justice on the container, it all came together rather seamlessly.
“It feels really good that there’s a lot of female energy around it and something I feel like Ruth would be proud of,” Amadril said.
Customers can begin ordering “Honor Ruth” online starting Thursday, with the flavor available at all three of Long Beach Creamery’s locations on Friday; Downtown Long Beach (222 E. Broadway), Bixby Knolls (4141 Long Beach Blvd.) and at SteelCraft Bellflower (16500 Bellflower Blvd).
Currently, Long Beach Creamery is open Friday through Sunday. For hours and more information, visit longbeachcreamery.com.
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