It’s a busy week ahead for members of The Lana Cult—especially in Long Beach.
On Thursday, Fingerprints Music will host a public needle drop of Lana Del Rey’s ninth studio album, “Did you know that there’s a tunnel under Ocean Blvd,” ahead of its March 24 release date.
Owner Rand Foster told the Long Beach Post that the event, which was originally supposed to be held at Junipero Beach, will now be hosted at the record shop at 420 E. Fourth St. RSVPs have already reached capacity, given the space, Foster said.
Then, a three-day pop-up, organized by Spumoni, a company that coordinates Del Rey’s album release events, is scheduled for Friday, Saturday and Sunday at Shoreline Aquatic Park from 11 a.m. to 6 p.m. Although the pop-ups have also reached the maximum amount of RSVPs, Spumoni founder and CEO Paul Salem told the Post that fans can still join the standby line on each day.
Initially for the Thursday event, which is not organized by Spumoni, Foster envisioned using the tunnel landing against the bluff at Junipero Beach near Downtown, but thanks to another massive storm, which shattered Long Beach’s rain record overnight, the location was no longer feasible. Note: That tunnel is not the one Del Rey’s new album is named after—that’s the Jergins Tunnel.
“I walk past the Cherry Ave tunnel regularly, I think it’s beautiful, and with each pass by I think, ‘how cool would be to activate it as a stage!’ So Lana’s timing, and my dream of using this space, dovetailed nicely, and that’s where the idea came from,” Foster wrote in a blog post on Monday.
“I hope to revisit the idea with bluer skies and an artist with a local fanbase,” Foster told the Post.
But days before the weather would have its say in that plan, another conflict was brewing.
“Massive speculation” that Del Rey herself would attend Fingerprints’ pop-up resulted in an equally massive amount of RSVPs to the beachside event. Last weekend, the record store watched as a “skyrocketing” number of fans expressed interest in what was meant to be a low-key listening event. For context, they host listening parties frequently with little fanfare.
“Long Beach is the only one on the 23rd. She’s coming,” wrote one Reddit user, Hausoflucas.
Fingerprints assured that a confirmation bias was at work here.
To quell the frenzy, they decided to hit the reset button on Monday, scrapping previous RSVPs and reissuing a new invitation with this message:
“First, and foremost, Lana Del Rey will NOT be at this event,” according to the Monday Fingerprints blog post. “We’re hoping the response was so strong because many of you ‘huge fan/armchair detectives; jumped to a few misguided, but well-reasoned, conclusions… primarily that ‘Lana would be showing up.’”
So, Thursday’s listening party will not take place on the beach, nor will it be near any tunnel, but those who were able to get onto the RSVP list will enjoy one of two evening listening sessions with live performances of Del Rey’s songs by The Pollen Collective, Allie Goertz and Alyssandra Nighswonger.
Separately, at the other three pop-up events at Shoreline Aquatic Park, fans can expect “Lana’s version of a flea market,” Salem said.
Exclusive merchandise, photo opportunities and more will be available at the three-day pop-up. Fingerprints Music will also be vending records all three days.
This will be the first Long Beach album release event coordinated by Spumoni, Salem said. Previously they were held in places like the Santa Monica Pier, Melrose trading posts and L.A.’s Chinatown. Salem said Long Beach was chosen this time around as a nod to her reference of Long Beach and the Jergins Tunnel.
As for whether Del Rey will waltz into any of the weekend pop-ups in the city she has penned multiple songs, poems and now, her latest studio album name after—we’ll have to wait and see.
The listening event for “Did you know that there’s a tunnel under Ocean Blvd” will be hosted by Fingerprints at its shop at 420 E. Fourth St. on March 23. Pop-up events, organized by Spumoni, will be held at Shoreline Aquatic Park, 200 Aquarium Way, from 11 a.m. to 6 p.m. on March 24, 25 and 26.