11:10am | According to some business experts, using technology may be a key to attracting local clients.
“If your business is the kind that relies on local clients—such as a restaurant, retail store or landscaping service—there are more ways than ever to attract these customers,” according to the latest tips from the Los Angeles Regional Small Business Development Center, which is housed at Long Beach City College.
Click here to view the entire list of “10 Tips to Harness the Power of Local Marketing.”
Some of the SBDC’s tips include: understand internet search to make sure your business can also be found on local search sites like CitySearch, Local.com and Yahoo!; 3 advertising online using targeted online ads, using location-based services like Foursquare, Gowalla, Google Places and Facebook Places.
Perhaps most importantly, the SBDC advises, “Experiment and learn. Track the results of each local marketing tool you use. As you learn what works and what doesn’t, you can fine-tune your business for greater success.”
The Los Angeles Regional SBDC Network is operated by the Long Beach Community College District. Small Business Development Centers are funded by the US. Small Business Administration, the California Community Colleges Economic & Workforce Development Program and center host Institutions.