Downtown Long Beach Associates Honored with National Advertising Recognition

ROI 01

Part of DLBA’s ROI campaign.

The Downtown Long Beach Associates (DLBA) organization has been honored by the One Club with a prestigious recognition for its Realize/Opportunity/Invest (ROI) campaign.

One Club, a nonprofit organization which highlights the best advertising campaigns from around the world, has a section known as the Creative Showcase in which the DLBA was featured. The section highlights works published from creative communities that range from advertising agencies—in this case, the work of Long Beach-based advertising agency ETA Advertising—to graphic design firms.

“This deserving award is reflective of ETA’s innovation, and creativity, while capturing the vision of our growing urban center,” said Kraig Kojian, President & CEO of DLBA. “As a Downtown-based firm and stakeholder in our community, ETA demonstrated from a very engaged perspective, what makes Downtown Long Beach a unique place to invest as the campaign epitomized the positive energy and momentum that promises for a positive future.”

As the downtown area continues to renovate and reinvent itself, the ROI campaign was created in order to showoff Downtown’s viability in fostering business.

To view the showcase, click here.

Disclosure: Cindy Allen, publisher of the Long Beach Post, is owner of ETA Advertising as well as a board member of the DLBA.

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Brian Addison has been a writer, editor and photographer for more than a decade, covering everything from food to politics to urban transportation and housing. In 2015, he was named Journalist of the Year by the Los Angeles Press Club and has since garnered 12 nominations and an additional win for Best Political Commentary. Born in Big Bear, he has lived in Long Beach since college. Brian currently serves as a columnist and editor for the Long Beach Post.