Starting today, the Long Beach Police Department(LBPD) will be deploying additional officers to the city’s streets for a two-week Click It or Ticket campaign concurrent with the Memorial Day holiday weekend.

The campaign will continue through June 3, taking place during what is considered the third busiest travel season. In 2016, 48 percent of vehicle passengers killed in crashes were unrestrained, with the number jumping to 56 percent from 6:00PM to 5:59AM, according to the National Highway Traffic Safety Administration.

“Buckling up is such a simple task that can keep you and your family safe in the car,” said LBPD Lt Kris Klein in a statement. “But it’s more than that. Buckling up is the law. Our law enforcement personnel see the consequences of not buckling up. We see the loss of life and injuries at the scene of a crash. Often, deaths could have been prevented and injuries reduced with the simple click of a seat belt. This should be automatic.”

During the campaign there will be an increase of officers on special traffic patrols, including nighttime enforcement, to stop and ticket drivers and passengers not wearing seatbelts. It will also include drivers failing to secure children with the proper child restraint seats.

In California, the minimum penalty for a seat belt violation is $162.

The enforcement effort is funded by a grant from the California Office of Traffic Safety, through the National Highway Traffic Safety Administration.