Survival of the Sweetest: Sweet Dixie Kitchen

Q: I’ve just recently gone through the 3rd and final name change for my business’s short six-month life. Before that, I was a popular caterer. The forced name change, coupled with a challenging location on 3rd/Elm in downtown Long Beach, is making it difficult for me to survive. We’re two blocks off of the cool stuff on Broadway. How do I overcome my location and lack of branding in growing my business? -Kimberly Sanchez, owner, Sweet Dixie Kitchen