Now that the Thanksgiving dinner table has been cleared, the holiday season is fully upon us and Long Beach shops and restaurants are offering up a host of deals for the Shop Small Saturday (aka Small Business Saturday) event this weekend.

Small Business Saturday has existed for 12 years and was created to drive sales to local mom-and-pop businesses rather than adding to the bottom lines of big-box retailers who often have crowds camped outside them to capitalize on the post-Thanksgiving deals they offer. Many Long Beach business corridors are jumping on the bandwagon with their own branding: Shop Small Saturday.

Whatever you call it, there are numerous areas where you can shop locally this weekend. Here are some of the highlights.


Downtown Long Beach has a wide array of deals being offered for Shop Small Saturday regardless if you’re looking to buy a new dining table (6th and Detroit) or looking for a special bottle of beard oil (Antonio’s Barber Supply).

Plant shops are in and Foliage LB (205 Long Beach Blvd.) is offering 25% off all plant purchases and a buy-one-get-one-free deal on candles. Spoiling your pets is always in, and Bruce’s Empty Bowl (245 Pine Ave.) is offering 15% off all purchases.

After all that shopping, you can treat yourself to a glass of red, white or sparkling vino at District Wine. The East Village wine bar is offering 50% off your second glass of wine with proof of a purchase from any Long Beach small business.

The Downtown Long Beach Alliance, the organization that promotes and advocates for local businesses in Downtown, put together a digital map of the participating locations where you can shop for gifts, food and services this weekend.

Free metered parking is being offered in the area south of 10th Street on Saturday and the City Place parking garages have free parking for the first two hours.

Bixby Knolls

The Atlantic Avenue business corridor in Bixby Knolls is known for its unique shops and restaurants, and this weekend many of them will be offering special deals to draw in customers during the Shop Small Saturday event.

You can get discounts on clothing at Long Beach Clothing or Beachwood Brewing (3630 Atlantic), which is offering 50% off of select apparel at its newest location in Bixby Knolls through Dec. 4. Are you looking for vintage photos or books for the historian in your life? The Historical Society of Long Beach will throw in a free gift with purchases over $50.

The Vintage LBC (4236 Atlantic)—the “LBC” stands for libations, bites and cheese—is offering 20% off all its cheese plates. And if you’re shopping with the family this weekend, Koolberry (3768 Long Beach Blvd.) is offering $4 sundaes.

Here’s a list of the participating shops in Bixby Knolls.

Long Beach Exchange

The East Long Beach shopping center is better known for its airplane hangar-inspired food hall and big retailers, but this Saturday it will host the Friendsgiving Maker Market. There will be live entertainment including a meet-and-greet with characters from Disney’s “Toy Story” but also over 20 vendor booths where there could be an opportunity to pick up a unique holiday gift for that person that loves hand-made artisan goods.

Since you’re in the area, the Parkview Village shopping center, just a few blocks east of LBX, is hosting its own shop small event. Visitors to the shops at Bellflower Boulevard and Carson Street are invited to “Sip & Stroll” the area with their “shop small passport” that can earn shoppers a free treat as they accumulate stamps

Long Beach Exchange is at 4150 E. Carson St. The Maker Market will be open from 11 a.m. to 6 p.m. Saturday.

Shop Small Saturday is Nov. 26. A full list of business improvement districts in the city and other information about free parking and transportation can be found here

Jason Ruiz covers City Hall and politics for the Long Beach Post. Reach him at [email protected] or @JasonRuiz_LB on Twitter.