The local university has always been plagued with what marketing professionals would call “branding issues,” which is a fancy way of saying “nobody knows what to call you.”
Posted inSports
PFL9 comes to Long Beach Arena Saturday, Oct. 13 as light heavyweight and lightweight fighters duel for a shot at the 2018 PFL championship and $1M top prize
After a successful first regular season, The Professional Fighters League is set to embark on “The Road to the Championship” with three October playoff events. The second event will be held at the Long Beach Arena and will feature a 14-bout card made up of top-qualifiers from each of the light heavy and lightweight divisions.
Posted inSports
PODCAST: Long Beach in the MLB and NFL
On this week’s episode of What Up, Long Beach?!, we discuss the shortage of umpires at local games and the number of pro athletes with Long Beach roots.
Posted inSports
Referee shortage a potential crisis for high school sports
Could you imagine getting verbally abused and physically threatened at your part-time job, and then coming back to work again the next day? That’s the life of a high school sports official.
Posted inSports
PODCAST: It’s Long Beach high school football rivalry week
Welcome back to What Up, Long Beach?! It’s high school football rivalry week, and JJ Fiddler and Mike Guardabascio are here talking Long Beach Poly vs. Wilson, Lakewood vs. Millikan, Compton vs. Jordan and more.
Posted inSports
It’s football rivalry week: Poly takes on Wilson; Millikan against Lakewood
Long Beach Poly will play Wilson, and Millikan takes on Lakewood. Here, we break down the history of these longtime grudge matches.
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PODCAST: Long Beach football midseason report cards
This week on What Up, Long Beach?! we’re talking about local college rebranding before handing out midseason grades to all of the Long Beach high school football teams and discussing cheating in sports.
Posted inSports
Long Beach State gets gritty, LBCC embraces the Viking in athletics rebrands
Whether you’re a Viking or a 49er, your team is getting some new flash this year as Long Beach’s college teams rebrand.
Posted inSports
PODCAST: Long Beach sports top stories countdown
This week on What Up, Long Beach?! from the562.org and the Long Beach Post we’re counting down the top stories in Long Beach sports and weighing in on national sports stories that impact local athletes.
Posted inSports
Meet Yizhi Xue, Long Beach State’s first volleyball player from China in a decade
In the last three years Xue has gone from a shy newcomer to a fully integrated part of the Long Beach culture—but the road wasn’t easy.