Fine Feathers Kombucha, Long Beach’s homegrown kombucha brand that had spread across the county, will be closing their brick-and-mortar storefront permanently with the possibility of shutting down all their operations.
“We don’t know the full extent of everything yet—we’re figuring that out concurrently,” said co-owner Jay Penev. “What we do know is that the Long Beach Boulevard storefront is closing.”
The store’s new retail hours are Wednesday through Sunday from noon to 4 p.m., with Sunday, Oct. 4 being the last day the retail shop will be physically open. Additionally, the store will be closed Sept. 30 and Oct. 1.
Having moved to Long Beach in 2011 from Portland, wife and husband team Jodine Penev West and Jay Penev came with no clear intentions outside escaping the gloom of Portland. Jay hails from Bulgaria while Jodine was born and raised in Long Beach and soon, with Jodine’s hometown community backing them, began the work that would be Fine Feathers Kombucha.
Birthed out of their home in 2012, they launched what would soon become a mini-empire as coffeeshops, retailers, and restaurants began carrying their bottles of guava, lavender and lemon-cayenne concoctions. Two years later, after failing to find a production facility in Signal Hill, the pair found a spot located at the southwest corner of Long Beach Boulevard and 23rd Street, cementing the small business as a bonafide kombucha producer.
“Our business model isn’t a typical business model, we just want to create a community,” Jay said in an interview when the space first opened in 2014.
The announcement of their closure was first mentioned on their Instagram:
View this post on Instagram
ANNOUNCEMENT: Due to many factors and circumstances, after a lengthy deliberation, we are announcing that we are closing our Long Beach Boulevard facility and retail store. We are beyond grateful and honored to have had the opportunity the serve our community and beyond through this location for the last 6+ years. Here’s what you need to know: • We will be having sales & specials, effective immediately. • Our new retail hours are Wednesday through Sunday 12-4pm • The last day the retail shop will be open is Sunday, October 4th. • The store will be closed 9/30 and 10/1 (Wednesday and Thursday, respectively) • You may also continue to place orders through our online store BoochShop.com And that’s it. No lengthy posts. Looking forward to seeing you in this next month. Thank you for your immense understanding, love and support! With tremendous gratitude, Jay and Jodine
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