ComplexCon’s arts, music and fashion event returned this weekend to the Long Beach Convention Center with live performances, carnival-style rides and games and opportunities to stake a claim in the thousand-dollar sneaker game.
The convention is often seen as a celebration of contemporary music, shoes and artistic collaborations between brands.
Adidas and Prada unveiled new sneakers at the event while shipping company UPS offered attendees the chance to win prizes by scanning QR codes.
The true stars of the event were the shoes people wore at the event.
Attendees sported Yeezy shoes from rapper Kanye West. Others wore highly sought-after Nike SB Dunks—a shoe often worn by some big-name rappers and trap artists.
A booth from Deadstock, a buying and selling application, displayed rare shoes that caught the eyes of many at the event.
Two pairs of shoes—the Freddy Krueger Nike SB Dunks and the Paris Nike Dunks—recently sold for a combined total of $135,000, according to a booth operator for Deadstock.
The event also allowed young designers the chance to show off their passion projects.
Dawann Steagall, an attendee of the event, ran into a clothing designer called Nicholas Anderson who he had followed on Instagram. Anderson was selling balaclava-style garments and tie-dyed sweatshirts.
“He’s next man, he’s next,” Steagall said referencing to Anderson’s clothing brand.
Complexcon will run until Sunday with more live performances and chances for attendees to snag giveaways.