2,700 People Descend onto Downtown Long Beach as Promenade Beer & Wine Festival Sells Out

Nearly 2,700 people descended upon Downtown Long Beach’s Promenade for the annual Beer & Wine Festival hosted by the Downtown Long Beach Associates (DLBA), marking the event’s most successful outing to date.

Screen Shot 2014-10-13 at 1.11.40 PM21 breweries, 19 wineries, and 19 restaurants invaded a two block stretch of the Promenade between 1st and 3rd Streets, with passersby vying for tickets after it was announced shortly after opening that the event was entirely sold out. Between sips of Noble Ale Works’ Oktoastyfest Märzen and servings of Bo-beau’s fetuccini alfredo with duck confit, between the sounds of RIOT Stage and those of the infectious pop-rock outfit The Moderates, it was clear to see why those who were unable to score a ticket wanted in on the gastronomical amusement.

interTrend (this year’s event sponsor) owner and President Julia Huang made a proclamation about the hopes for this year’s festival: to “put a stake in the sand in calling Long Beach the hottest place to be in Southern California.”

Her dream may not have veered far from reality since the event’s brew tasters hailed from all over SoCal—from Orange County to the Inland Empire, from Los Angeles to San Diego—to tackle the thirst-driven challenge that is unlimited beer and wine tastings.

“Y’know, we took a suggestion to ride the Blue Line down and here we are,” said Venice Beach resident and self-proclaimed professional beer guzzler David Franche. “It’s honestly pretty spectacular to see how much the craft beer scene is growing and I think Long Beach is owning it. This is my first time actually coming to Beachwood—we had dinner there tonight—and I can see why it won [many medals the Great American Beer Fest].”

Could the festival grow even larger next year, perhaps south of 1st?

“We are always looking for opportunities to expand,” said DLBA CEO and President Kraig Kojian.

Prost, Long Beach!

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Brian Addison has been a writer, editor, and photographer for more than a decade, covering everything from food and culture to transportation and housing. In 2015, he was named Journalist of the Year by the Los Angeles Press Club and has since garnered 19 nominations and two additional wins for Best Political Commentary for his work at KCET and Best Blog for Longbeachize, a section of the Long Beach Post. In 2019, he was awarded the Food/Culture Critic of the Year across any platform at the National Arts & Entertainment Journalism Awards. Brian currently serves as a columnist and editor for the Long Beach Post.