Restaurateur sets his eyes on massive space formerly occupied by Forbidden City

Abruptly announcing its closure in November of last year, Chinese restaurant Forbidden City followed what was a long string of restaurant closures in Long Beach over the last few months. And given its massive, 7,000-square-foot, museum-like footprint in Marina Pacifica, it seemed unlikely a tenant, let alone one within a few months, would take over the space.

Enter Rod Frontino, the investor behind both of Chef Arthur Gonzalez’s restaurants—Panxa Cocina in Belmont Heights and Roe in Belmont Shore—as well as DOGZ Bar and Grill in the Shore. He plans to open his JADE restaurant in that giant, Marina Pacifica space by April and not change much; maintaining the Asian-centric theme and decor.

“The decor of the space is truly beautiful,” Frontino said. “We have little work to do as we move around the space; just touch-ups here and there. The decor was the inspiration behind the name. The previous owners [Michael Brausen and Gao Yan] had a lotus blossom fountain hand-carved from a jade boulder.”

That nine-ton jade boulder from northern China that eventually became the 5,000-pound fountain in the front of the restaurant, is one of the many collectibles Brausen and Yan brought back to Long Beach after spending two months in the Forbidden City and eight other Chinese metros. In fact, their collection of Chinese works filled three, 40-foot containers filled to the brim with 66 tons of goods that included hand-carved marble pieces, giant Fu Dog sculptures, onyx tables and silk lampshades.

It was a space that Frontino not only enjoyed but frequented and the news of his friends having to close up shop hit home.

“They’re my friends, good friends,” Frontino said. “And in this type of business climate, where we’re seeing space after space close, I figured I could offer something that pays homage to what [Michael and Gao] achieved while creating something that is perhaps more sustainable.”

Frontino’s vision of simultaneously honoring the past but moving forward involves tinkering with the menu—think Pan-Asian meets American steakhouse—and utilizing the underused, marina-facing patio for future brunches.

Bottomless rosé, dumplings, and Alamitos Bay? Bring it.

JADE will be located at 6380 East Pacific Coast Highway.

Brian Addison is a columnist and editor for the Long Beach Post. Reach him at [email protected] on social media at FacebookTwitterInstagram, and LinkedIn.

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Brian Addison has been a writer, editor and photographer for more than a decade, covering everything from food to politics to urban transportation and housing. In 2015, he was named Journalist of the Year by the Los Angeles Press Club and has since garnered 12 nominations and an additional win for Best Political Commentary. Born in Big Bear, he has lived in Long Beach since college. Brian currently serves as a columnist and editor for the Long Beach Post.