Celebrate Epiphany Day like a Mexican Catholic today and pick up a delicious Rosca de Reyes bread considered central to the tradition—you can pitch the baby Jesus figurine or any of the religious aspects without judgment (some of us are lapsed Catholics but will celebrate any tradition that let us continue partying).

The oval shaped sweet bread, decorated with candied fruit, is part of the celebration of Epiphany and the three kings, or wise men, who visited the newborn Jesus Christ. Whoever finds the Jesus figurine in their slice of the bread is traditionally tasked with throwing another party next month (See? The partying never ends). Read more about the tradition here.

You can find the holiday bread at almost any panaderia but beware, they can sell out quick.

Marilu Panaderia has their Rosca de Reyes packed up and ready to go as Three Kings Day nears in Long Beach Friday, January 3, 2020. Photo by Thomas R. Cordova.

Nadia, an employee at Marilus Bakery in Central Long Beach, told me that she worked a 12-hour shift last year during the busy holiday. The business ran out of the large Rosca de Reyes bread quickly, too.

Since the small bakery doesn’t have storage or a fridge, employees have to come in earlier than usual to start baking and serve fresh bread all day.

If you’re interested in purchasing from Marilus, Nadia said you’ll have three options: large for $30, medium for $25 or small for $18. You can also buy by the slice at $1.50.

Marilus Bakery is open until 10 p.m. and located at 1400 Cherry Ave.

A customer exits Marilu Panaderia as she starts her day in Long Beach Friday, January 3, 2020. Photo by Thomas R. Cordova.

Here are some other bakeries where you can pick up a Rosca de Reyes:

  • Northgate Market – There are three Northgate Markets in Long Beach: 4700 Cherry Ave. in Bixby Knolls;  2120 Pacific Ave. in Wrigley; and 2038 E. 10th St. in Rose Park.
  • Superior Grocers – There are two Superior Grocers locations in Long Beach: 5450 Cherry Ave. in North Long Beach and 1033 Long Beach Blvd. across St. Mary Medical Center.
  • El Super – This chain has one Long Beach location at 450 Long Beach Blvd. in the East Village.
  • Tito’s Bakery – 1107 E. 4th St. in North Alamitos Beach.
  • El Paisano Supermercado – This supermarket will be selling small and large Rosca de Reyes bread. It’s located at 245 W. Pacific Coast Highway in South Wrigley.
  • Top Valu Market – 421 Pacific Ave. near Downtown.

Editor’s note: For Epiphany Day, or Día de Los Reyes, 2021, the businesses above will continue selling Roscas de Reyes. This year, however, Tito’s Bakery will only be selling the bread on Wednesday, Jan. 6 from 7 a.m. to 8 p.m. and Top Valu Market, which has rebranded to Numero Uno Market after changing owners about a year ago, continues to sell Rosca de Reyes.

Stephanie Rivera is the community engagement editor. Reach her at [email protected] or on Twitter at @StephRivera88.