Owning a dog is a responsibility. Owning a pit bull is a duty. The only thing that can stop the wave of negative press is for more responsible dog lovers to tackle the task of owning the breed and making it an ambassador of love to those that fear them. Because until then, the exploitation both by the media and dog owners will continue to set a stereotype so strong that no amount of viral photos of a puppy heads stuck in a tire wheels will ever amend.