James Perse Cruiser • Long Beach Post

Los Angeles-based designer James Perse, known amongst fashion circles as a Hollywood institution, has put his unique brand of simple sophistication on the ubiquitous beach-cruiser. A staple in sun-drenched Southern California, the beach cruiser beautifully delivers form and function with fat tires that can take on any terrain and a wide-style handlebar and positioning that lets you look effortlessly cool. Perse’s take on the cruiser strips the body down to the basics and gives it a sexy matte coat and finishes it off with hand-aged leather seat and grips.

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The pretty bike does come with an equally pretty price tag; each custom made Perse Cruiser will set you back $2500.  You can order a bike through their online shop, or visiting their newly-opened shop in Los Angeles.

[ Editors note: If your a little crafty, you could always make a surprisingly similar version of the Perse Cruiser by snatching this Felt BIke for about a quarter of the price and slapping a fresh coat of paint to rid the beautiful frame of those hideous graphics ]

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