The Theatre Isn’t on Pine Anymore: City of Long Beach Updates Wayfinding Signage • Long Beach Post

Renderings courtesy of City of Long Beach.


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When you travel to a new city, how do you find your way around? When you’re in your city but within an area you don’t know, how do you find your way around? Do you look for signage, a maybe a directory or a map?

These questions create the main conceptual drive behind the design of wayfinding. While we use wayfinding every day of our lives, most of us are unaware of how important it really is until we successfully got from Point A to Point B by relying solely on the infrastructure that was put in place to guide us—and if got there without feeling frustrated, confused, or getting lost, then the way that place told you how to get around was well-designed.

While good wayfinding is cohesive and clear, unfortunately, much of Long Beach is plagued with multiple aesthetics, aging signage, different directions, and conflicting or out-of-date information with its plethora of signs—and that’s precisely why the City of Long Beach has redeveloped its signage.

The overall design, first being launched in DTLB, has a focus on various blues paired with hints of reds and silvers while using a clean, Helvetica-like font for copy.

The goals of pedestrian wayfinding ultimately come down to:

  • Creating a consistent signage and wayfinding system across a range of sign and publication mediums, including potentially mobile and web-based technologies.
  • Creating a signage and wayfinding system that focuses on directing pedestrians to adjacent neighborhoods, landmarks, facilities, and services, and major destinations.
  • Establishing signage and wayfinding links to city bicycle and pedestrian paths.
  • Improving visitor information on events in the Downtown.
  • To promote each neighborhood’s identity as a distinct destination.

Having partnered with the Downtown Long Beach Alliance (DLBA) last year to fund the design of the signage, the project includes pedestrian directional signs, a wayfinding map, directory kiosks, historical and storytelling signage, neighborhood identities for banners, and pavement markings.

One can only hope that the City envisions a wayfinding system that is designed, first and foremost, as an image that not only reflects Long Beach properly but guides people to where they want to go, eases traffic, assists with public transit, provides history, and is easy to read.

In June 2016, a kick-off meeting with the consultant was held, including robust outreach that involved (and will continue to involve) numerous stakeholder outreach meetings, including a future survey that was distributed for public feedback.

The results of that survey, largely consisting of residents, can be found here.

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