Dawna Bass and Chrissy Cox of Rainbow Juices. Photos by Matt Cohn. Drawing by Chris Bass.
Local, organically grown fruits, vegetables and herbs, juiced immediately after harvesting and prepared with originality and finesse: that’s how they roll at new Long Beach small business Rainbow Juices, where co-founders and owners Chrissy Cox and Dawna Bass are busy adjusting to the increasing demand for their tasty products.
“Great juices, great people,” says Wade Windsor, owner of Lord Windsor Roasters at 3rd Street and Cerritos Avenue in Long Beach. Windsor was the first local retailer to ask to stock Rainbow Juices. Portfolio, Berlin and Viento y Agua coffeehouses on 4th Street have all followed suit as has Steamed Organic Cuisine on 3rd Street. All of them give the same sales report: “We can’t restock them fast enough.”
People are attracted to the many rich and earthy blends Bass and Cox have spent months perfecting. Drinking a “Popeye” (kale, spinach, apple, carrot, and lemon) or a Misty Mountain (watermelon, romaine, cucumber, lemon, mint, and basil), one gets a bracing sensation that could be described as a “nutrition infusion.”
After meeting through the Long Beach Roller Derby and discovering a common interest in healthy food, skaters Cox (Charmageddon) and Bass (Vice Versa) began juicing, and their blends quickly became a hit at roller derby practices. Their original-edition juice jars with hand-typed labels got the good word going, resulting in a growing number of local devotees.
“We want to connect with our community,” says Cox, a certified yoga instructor who points out that the colored dots on Rainbow Juices bottles not only illustrate the “rainbow” of colors found in the ingredients but also correspond to the colors that represent the various Chakras (energy centers) in the body.
“We’re proud that we’re helping increase demand for local farmers. We want to stay local. We won’t ship,” says Cox.
Using fresh, seasonal produce from trusted local growers, cold-pressing the juice and avoiding nutrientdamaging heat, and experimenting with the recipes to get the best-tasting and healthiest juices on the menu, Cox and Bass have connected with a local market for their raw and robust concoctions.
“They’re natural and beautiful,” says Cox. “So much more than just yummy juice,” adds Bass.
For the complete Rainbow Juices menu, how to order sampler pack deliveries and other information, please visit www.facebook.com/rainbowjuiceslb
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